Why employer branding matters

Jim Mahoney was one of Hollywood’s go-to guys. He spent 60+ years in public relations, guiding the public images of Clark Gable, Frank Sinatra, Steve McQueen, Bob Hope, Johnny Carson, Lee Marvin, Burt Lancaster, Christie Brinkley, Peggy Lee, and hundreds more. He was on the front lines when Frank Sinatra Jr. was kidnapped, and was at the party at Peter Lawford’s house the night Marilyn Monroe died. He was also there with the Rat Pack in Las Vegas. Now age 95, Mahoney has captured all of that in a memoir, Get Mahoney!: A Hollywood Insider’s Memoir. “Get Mahoney!” was the phrase often used when stars and their handlers knew trouble was brewing and needed to keep their names out of the press. Mahoney was good at his job, and frequently referred to himself as a better “suppress” agent than press agent. “It was about ‘taming the lion’ – both the press and the clients themselves,” Mahoney said. That sometimes involved making arrangements with the authorities and media to keep … [Read more...] about Jim Mahoney, PR To Sinatra, McQueen, Gable, Explores 60 Years Of Hollywood In Memoir: “It Was About Taming The Lion”

Getty Jay-Z made Bacardi an offer he thought it couldn't refuse -- he was willing to spend $1.5 billion just for the booze co.'s 50% stake in D'Usse, but still got rejected. TMZ broke the story ... Jay's in a legal war with Bacardi, trying to force the company to buy him out of their 50/50 partnership in the luxury cognac brand. But, according to new docs, it was Jay who first tried to buy out Bacardi, back in December 2021. Here's what's weird, months before his offer ... Jay says he and Bacardi exchanged valuations of the brand. They were light years apart -- Jay felt his half of D'Usse was worth $2.5 billion, and Bacardi thought it was only worth a measly $460 million! Getty According to the docs, Jay went back to the drawing board and then in December he offered to buy out his partner for the $1.5 bil ... which, keep in mind, would still be 3 times what Bacardi said it was worth. Sweet deal, right? TMZ/Getty Composite … [Read more...] about Jay-Z Offered Bacardi $1.5 Billion for Its Half of D’Usse, Got Rejected

With negotiations for a new of SAG-AFTRA film and TV contract set to begin Monday, all signs are pointing to weeks of intense bargaining — followed by a new deal with significant gains and no rollbacks that will be resoundingly ratified by the union’s members. In other words, no actors strike this year; you can bank on it. The upcoming negotiations will be the union’s first film and TV contract talks since SAG and AFTRA merged in 2012 , but they’ve been jointly negotiating their film and TV pacts since 1981, so in a sense it’s like a couple that’s been living together for 33 years and finally getting married. So don’t expect any big changes in the talks to replace the current contract which expires June 30. Related: WGA Members Approve New Contract DGA Board Approves New Contract With Producers The DGA and the WGA both negotiated new contracts earlier this year, and those deals — both of which were overwhelmingly approved by their members — will set the … [Read more...] about SAG-AFTRA Talks Start Monday: What To Expect

As talks are about to resume Monday on the final elements that many hope will lead to a new deal for the Writers Guild Of America, we wanted to lend some perspective and give voice to the TV and feature writers whose fortunes will be tied directly to the deal their union makes. This is the second in a quick succession of five questions we asked a panel of 10 writers. Here are their responses, and hopefully other writers will be moved to comment about the issues that worry them most as their work is monetized in this fast-changing digital age. Related: WGA: Why Gains, Lessons From 2008′s Strike Will Keep Hollywood From Another War DEADLINE: As a working writer, what is the biggest hardship right now facing you (i.e., one-step deals for feature writers, exclusivity clauses for TV writers), the one that gives you the greatest amount of worry for you and your WGA brethren? WRITER #1: I think the biggest setback from the strike was one-step deals. One-step deals were a … [Read more...] about Writers Rail As Talks Resume – Second Question In A Deadline Survey