In a memo to staff (read it in full below), Hopkins said Andy Donkin will shift from his current position as head of global marketing for the video operation to a new, soon-to-be-announced position at Amazon. His direct reports will now report to Ukonwa. “I want to thank Andy for his significant contributions in helping to grow the Prime Video business over the last 2½ years and for his leadership of the marketing team,” Hopkins wrote. … [Read more...] about Amazon Installs Ukonwa Ojo As Chief Marketing Officer Of Prime Video, Amazon Studios
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The way Patientce sees it ... knowing your value allows you to enter a pitch meeting with a different confidence and energy, and it's important to remember Hollywood bigwigs and consumers are now thirsting for Black projects, so understand you have something they want and use it to your advantage. … [Read more...] about Marketing CEO Patientce Foster Says Knowing Value of Black Culture Key To Opening Doors
“We want to make sure I Care a Lot is given the opportunity both by traditional distributors and streamers alike to reach its audience, without sitting around waiting to find out when there will be a vaccine introduced to the marketplace. The capacity for drive-ins is maybe a few hundred, and certainly it’s not the same experience as the Princess of Wales or Roy Thomson. But we premiered the Dave Franco-directed The Rental at a drive-in and audiences were hooting and hollering the entire way through and we ended up having some of the more positive theatrical grosses of this pandemic, from the resurgence of drive-in culture. This is a film audiences can have a lot of fun with at a drive-In and enjoy while taking away that there’s a much deeper richer level.” … [Read more...] about Toronto 2020: Who The Hell Knows How Pandemic-Challenged Acquisitions Market Will Unfold
Speaking at the IAB podcast upfronts, McKay said, “It’s about a spate of tragic deaths in the ’80s and ’90s in basketball with rising young stars that were either going to make it to the NBA or had just started in the NBA. It’s a really interesting story that combines sports, politics, socio-economic stuff.” … [Read more...] about Adam McKay To Host & Produce Basketball-Meets-Politics Podcast ‘Death At The Wing’
While the coronavirus pandemic has hobbled the TV ad sector for practical reasons, it has also highlighted systemic issues that have long created friction between buyers and sellers. It has forced media companies to play 3-D chess as they reconsider many business practices that have prevailed for half a century. ABC Entertainment President Karey Burke, for example, told Deadline she hopes a “silver lining” of COVID-19 will be it pushing the network to shift to year-round pilot production. She said the move would be “better for all facets of the business,” including advertising. … [Read more...] about Broadcast Networks Have Set Their Schedules, But What Time Does Upfront Ad Buying Start?