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Politically Divided America Is “Very Good For Our Business,” Sinclair Broadcast CEO Says; Primary Ad Surge Points To Big Fall Haul

May 19, 2022 by deadline.com

Stark political divisions in the U.S. have caused a surge in TV ad spending, with primary races in Ohio, Pennsylvania and other key states pointing to a massive haul in the upcoming fall midterms. One key beneficiary of that influx of cash is Sinclair Broadcast Group, the No. 2 owner of local TV stations in the U.S. The company’s CEO, Chris Ripley offered his outlook on political ads and other topics in an appearance at the MoffettNathanson 9th Annual Media and Communications Summit. “Some of these primary races are crazy,” Ripley said. He cited Ohio, where Donald Trump-backed U.S. Senate candidate J.D. Vance prevailed in a hard-fought contest. The $75 million spent on TV ads for the primary was 40 times more than what was spent on the primary in the last election, Ripley said, and four times more than the last general election. “On the one hand, I lament that we’re in the political environment that we are,” Ripley said. “On the other hand, it’s very good for our … [Read more...] about Politically Divided America Is “Very Good For Our Business,” Sinclair Broadcast CEO Says; Primary Ad Surge Points To Big Fall Haul

Filed Under: Business Chris Ripley, Diamond Sports Group, midterm elections, Political Advertising, Sinclair Broadcasting Group, sports streaming, big 5 sporting goods idaho falls, big 5 sporting goods ad, big 5 sporting goods weekly ad, big five sporting goods weekly ad, big five sporting goods ad, big 5 sporting goods business hours

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