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UPDATE MAY 25 – 2 P.M .: In updated numbers, This Is Us ‘ series finale bumped up to a 1.3 rating in the 18-49 demo and 6.4  million viewers. Per NBC , the finale marked the series’ best demo rating since November 10, 2020 and the highest total viewership since November 17, 2020. Since debuting in 2016, This Is Us has been the top broadcast drama every season. The sixth and final chapter of the Dan Fogelman drama ranked as the #1 entertainment broadcast series with a 1.54 demo rating in L+7 through 16 episodes. Beyond TV ratings , the finale also generated 1.5 million social media interactions across platforms including Twitter and Instagram, the most of any scripted series finale of the season, NBC added. PREVIOUS MAY 25 – 10 A.M. : The emotional and time-skipping saga of NBC’s This Is Us concluded after six seasons on Tuesday evening. To make the series’ final chapter even sweeter, the last moments of the Pearson family undeniably ruled primetime … [Read more...] about ‘This Is Us’ Series Finale Grows To 6.4 Million Total Viewers, 1.3 Demo Rating – Update

Late-night hosts are brought in by networks to provide comic relief at their upfront presentations. But turns out Seth Meyers was only half joking when he told the thousands who had packed Radio City Music Hall for NBCUniversal’s presentation, “What a historic room to be able to tell people you got Covid in.” Ten days later, Covid cases are sweeping through the ranks of those who attended the marathon of events in New York last week. Top-level executives at virtually all of the major networks and studios have been impacted, along with support staff that worked on the presentations as well as media buyers and reporters who attended the string of events. The subject is inevitably brought up in every conversation this week that involves someone who had been at the upfronts amid what is likely the largest Covid outbreak in the senior ranks of the TV industry since the start of the pandemic. The first in-person upfronts in three years turning into a superspreader … [Read more...] about How Upfronts 2022 Became Covid Superspreader Event