Disney has debuted a suite of tools and offerings for advertisers designed to unify its linear networks and streaming platforms into a streamlined home for sponsored messages. At a tech showcase for media buyers, an online prelude to the traditional mid-May upfront, executives emphasized the versatility of Disney, especially since the company took full control of Hulu in 2019. At the time of that transaction, Hulu was generating more than $1 billion in ad revenue, with eMarketer estimating it will reach $2.7 billion this year as dollars continue to migrate to streaming. The new lineup includes Disney Select, a way for marketers to select desired audiences from the company’s portfolio based on buyer behavior, household characteristics and psychographics. Also new is the Disney Real-Time Ad Exchange, or DRAX, which centralizes premium video bidding solution. It gives parity to all deals, offering buyers new controls while helping them achieve scale. Disney also unveiled a … [Read more...] about Disney Tech Showcase Debuts Tools Bridging Streaming And Linear TV
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Liongate, Starz Ink Multiyear First Window Output Deal
Lionsgate and its premium subscription platform Starz have closed a multiyear, exclusive first window output deal for all theatrically released Lionsgate and Summit label films when current agreements expire at the end of 2021 and the end of 2022. The agreement will bring Starz franchises including John Wick as well as Borderlands , White Bird: A Wonder Story , Are You There God, It’s Me Margaret , Hunger Games prequel The Ballad of Songbirds & Snake and future installments of the Saw franchise. Lionsgate CEO Jon Feltheimer called the agreement “the next logical step in capitalizing on the combination of our two companies. It gives our brands and franchises an exciting new platform home, accelerates the convergence of our studio and platform businesses and will support Starz’s continued growth into one of the world’s leading premium subscription platforms.” Related Story Ariana Greenblatt Joins Eli Roth's 'Borderlands' Movie Starz has 28 … [Read more...] about Liongate, Starz Ink Multiyear First Window Output Deal
‘Too Long; Didn’t Watch’ Recap: Gillian Jacobs Cross-Examines ‘The Good Wife’
Welcome to Too Long; Didn’t Watch , a TV podcast produced by Rolling Stone and OBB Sound, presented by Google Assistant, and hosted by yours truly. In each episode, we attempt a new method of scaling Peak TV, by pairing a celebrity guest with a series they’ve never seen and showing them only the very first and very last episodes, to see if they can figure out what in the world happened in between. We decided to try something a little different this week, by matching our latest guest star with a show where she had not only seen the pilot already, she was in the pilot. In the same pilot season where Gillian Jacobs booked the role of Britta on Community , she was also hired for what was meant to be a recurring role on The Good Wife as Sonia, an assistant to both Alicia Florrick (Juliana Margulies) and Cary Agos (Matt Czurchy) as they competed for what was meant to be a single associate position at the law firm. It’s not uncommon for actors to take multiple roles in the … [Read more...] about ‘Too Long; Didn’t Watch’ Recap: Gillian Jacobs Cross-Examines ‘The Good Wife’