It’s no surprise that video content has dominated marketing across various industries. Apps like TikTok and Instagram’s IGTV and Reels features allow you to better engage consumers with short clips about a given product or service. However, every business has their own unique approach to video marketing . So, to offer some tips on how to leverage video for your particular business, eight members of Rolling Stone Culture Council explained their tried-and-true strategies and how you can replicate them for your own success. Consider Your True Needs I run a video agency, and far too often we see companies waste money on ineffective video content because they’ve just been told they “need video.” Put in place the correct strategy for your needs, targeting the correct audience with the right message. And if video is the way to go, create beautiful and engaging content that inspires people to take action. But strategy first. – Brian Chin , p3 Maine Related … [Read more...] about Eight Important Strategies to Master Video Content Marketing