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In a panel appearance Tuesday at CES in Las Vegas, a pair of top WarnerMedia execs offered a few new insights into HBO Max , the company’s subscription streaming offering set to debut in May. Chief Technology Officer Jeremy Legg and EVP and GM of Direct-to-Consumer Andy Forssell painted a somewhat more detailed picture of the $15-a-month service than was offered last October at the company’s investor day. Legg said one of the goals of the new platform’s user experience will be to eliminate what he called the “endless scroll” of many existing streaming, through a mix of tech tools and human curation. Also, the aim is to target mobile devices with an interface that is more “swipey” and less grid-oriented than those of competitors. (“Is that a word?” he joked.) Related Story 'The Runaway Bunny' Trailer: Tracee Ellis Ross Narrates HBO Max Animated Special Based On Classic Children's Book Moderator Sara Fischer of Axios asked which shows could potentially … [Read more...] about WarnerMedia Execs Talk HBO Max’s “Swipey” Interface, Distribution Plan, State Of HBO – CES

Warner Bros , which nearly 20 years ago released A.I. Artificial Intelligence , is bringing futuristic tech tools into its international operations, enlisting a customized AI platform recently introduced by L.A. tech firm Cinelytic . The companies announced an agreement Wednesday during CES in Las Vegas, where WarnerMedia has a significant presence this year. It is leveraging HBO’s Westworld to plant a flag at the tech confab. Two of its top executives spoke Tuesday about the May launch of streaming service HBO Max. The arrangement is a trial run and only involves the international side of the studio, with the domestic teams not yet connected to Cinelytic. While the official announcement said the system would be used “throughout the content value chain,” studio sources emphasized that distribution data is the focus, not giving studio brass some kind of robot development squad. Related Story Sonantic Brings Artificial Intelligence To New Path For … [Read more...] about Warner Bros International Enlists AI Specialist Cinelytic, Mostly For Distribution Data – CES

Elmer J. Fudd will have to find another way to bag that wascally wabbit, Bugs Bunny , during hunting season. Because in the updated Looney Tunes cartoons streaming on HBO Max , he won’t be allowed to have a rifle, according to a report. In the new versions of the classic cartoons, Fudd will still be hunting, but will use a scythe. That’s a modification in response to US gun violence, according to a report . In response to US gun violence, the showrunners will not include firearms in Fudd’s arsenal. That is not to say that he has given up hunting Bugs Bunny, though – he just uses a scythe instead. “We’re not doing guns,” said Peter Browngardt, executive producers of the series, in an interview with the New York Times. “But we can do cartoony violence – TNT, the Acme stuff.” Browngardt added that the cartoons will stay true to the originals. “I always thought, ‘What if Warner Bros had never stopped making Looney Tunes cartoons? As much as we possibly could, we treated … [Read more...] about New ‘Looney Tunes’ Cartoons Ban Elmer Fudd From Having A Gun – But Other Mayhem Is OK