China’s box office is primed for a sparkling Lunar New Year frame as new titles start rollout on Friday. As we noted this past Sunday, pre-sales had alread begun to pop , with threequel Detective Chinatown 3 in the lead. The film from Chen Sicheng as of 11:30PM local time on Thursday had hit over RMB 673M ($104M) in advance tickets for opening day Friday and more than RMB 950M ($147M) for the first week, according to Maoyan. Those figures exceed the advance sales performance of Disney/Marvel’s Avengers: Endgame which itself was a record-breaker in April 2019. Endgame debuted on a Wednesday in China and its ultimate day-one gross, including midnights, was RMB 725M ($107.8M at historical rates/$112.3M today) — the biggest opening day ever in the market. Stripping out the midnights on Endgame , its first day was RMB 538M. For reference, Monster Hunt 2 kicked off the Lunar New Year on a Friday in 2018 with a then-record RMB 547M. Related Story Sony … [Read more...] about ‘Detective Chinatown 3’ Tops $100M In Pre-Sales For Day One Of Lunar New Year As Records Fall