Despite an aggressive effort to drive sign-ups, Wall Street worries about the long-term value of Hulu's promo push. During a weekend of post-Thanksgiving sales, Disney showed its appetite for scale with a pair of discounts for streamers Disney+ and Hulu. On Black Friday and Cyber Monday, the company offered $10 off an annual subscription to the newly launched Disney+ and lowered the price of ad-supported Hulu to $2 per month for new and returning subscribers. Though the offers are expected to help Disney reach aggressive goals for both services over the next five years (60 million to 90 million for Disney+ and 40 million to 60 million for Hulu), some analysts are questioning the long-term value of deep discounts. "It is never a good idea to offer content for free or nearly free as it devalues your content in the eye of the consumer," says Pivotal entertainment analyst Jeffrey Wlodarczak, adding that it "sets the bar very low" on what customers believe they should pay. For now, Disney … [Read more...] about Will Streaming TV’s Deep Discounts Devalue Platforms?