EXCLUSIVE: United Talent Agency is trimming its personnel with cuts in several departments. According to sources, mostly admin/support staff are impacted, with the total number of layoffs in the low single-digits as a percentage of the company’s overall workforce. “We’ve grown a great deal over the last several years, and as a result decided to make some adjustments,” a spokesperson for the agency said in a statement to Deadline. “We’re unfortunately parting ways with a small number of colleagues and are grateful for everything they’ve contributed.” UTA has been on an acquisition spree over the past two years, buying such companies as UK agency Curtis Brown , publishing agency Fletcher & Company and MediaLink , a media and marketing advisory firm. Facing a possible economic downturn, many entertainment and tech companies have undergone layoffs in the past several months, with more cuts expected this year. Talent agencies previously reduced staffs during the … [Read more...] about UTA Undergoes Layoffs In Multiple Departments
Marketing agency how to start
‘Magic Mike’s Last Dance’ & ‘Titanic’ Reissue Having Super Bowl Dance-Off At Box Office – Preview
In both a noble gesture toward exhibition after the studio’s Project Popcorn, and in a means to monetize downstream revenues, Warner Bros is taking what was a HBO Max movie, Steven Soderbergh’s Magic Mike’s Last Dance , and putting into 1,500 theatrical locations this weekend. That’s with a thrifty marketing spend. It’s the second movie after New Line’s House Party ($8.8M) for which Warners has reverse-engineered a streaming release for the big screen. Meanwhile, Paramount is building off the heat of James Cameron’s Avatar: The Way of Water with a 25th anniversary 3D reissue of the filmmaker’s Oscar-winning 1997 smash Titanic . There are arguments to be made that either could notch No. 1: Titanic apparently is tracking better than the fall re-issue of Avatar ($10.5M opening) with a shot at double-digit millions in 2,400 theaters and the Channing Tatum-Salma Hayek Pinault threequel also having a potential $10M debut with the chance for more heading into … [Read more...] about ‘Magic Mike’s Last Dance’ & ‘Titanic’ Reissue Having Super Bowl Dance-Off At Box Office – Preview
Dana Walden & Alan Bergman To Oversee New Disney Entertainment Unit
Disney is moving back closer to how things used to be run on the content side with the creation of a new Disney Entertainment unit that will encompass TV and film. This new corporate division, which will sit separate to ESPN and the Parks, Experiences & Products unit, will be led by Dana Walden and Alan Bergman . The Walt Disney Company CEO Bob Iger just revealed the new structure on the company’s latest earnings call, as part of a “ significant transformation ” at the company that he said would “maximize the potential of our world-class creative teams”. It officially dismantles Disney Media & Entertainment Distribution, created by former CEO Bob Chapek and run by Kareem Daniel, who left last year. This unit separated the the way content and distribution decisions were made and took decision making power away from the creative teams. “Our new structure is aimed at returning greater authority to our creative leaders, and making them accountable for how … [Read more...] about Dana Walden & Alan Bergman To Oversee New Disney Entertainment Unit
‘Aftersun’ Becomes Mubi’s Most Streamed Movie Ever & Crosses Box Office Milestones
EXCLUSIVE : Arthouse streamer and distributor Mubi has traditionally been shy about revealing performance numbers for its movies, but today we can reveal that BAFTA and Oscar hopeful Aftersun has become the company’s most streamed release globally. We’re told the Paul Mescal -starrer has now far surpassed Mubi’s previous best-performers including Portrait Of A Lady On Fire , The Worst Person In The World , Drive My Car , Decision To Leave , Shiva Baby and Titane , some of which were released during the pandemic, a boom time for streamer engagement. The film started streaming in the UK, Ireland, Italy, Latin America and a handful of other markets on January 6, 2023, and has also become the top-viewed film all time in these individual territories. It will join the platform in Germany, Austria and Spain in March, and later in France. Writer-director Charlotte Wells’ acclaimed debut has also blazed a trail for Mubi at the theatrical box office, becoming … [Read more...] about ‘Aftersun’ Becomes Mubi’s Most Streamed Movie Ever & Crosses Box Office Milestones
Fox Corp. Ad Revenue Climbs 4% In A Tough Quarter, Boosted By NFL And World Cup
Fox Corp. matched Wall Street expectations for its fiscal second quarter, powered by NFL football in the U.S. and football at the World Cup. The company reported total revenue in the quarter ending December 31 of $4.61 billion, up 4% from the year-earlier period, and earnings of 48 cents a share. Affiliate fee revenues rose 1% thanks to 6% growth at the Television unit. Ad revenue climbed 4%, no mean feat in a tough economic climate, mostly due to the World Cup in Qatar and strong NFL results at Fox Sports. Other boosts came from political spending at the company’s local stations and growth for streaming service Tubi. The category of “other revenue” increased 13%, which the company said was primarily due to the December acquisition of Mar Vista Entertainment and higher Fox Nation subscription revenue. Fox has not disclosed subscriber numbers for Fox Nation, which launched in 2018. It is the first quarterly report for Fox since the company and its corporate sibling, … [Read more...] about Fox Corp. Ad Revenue Climbs 4% In A Tough Quarter, Boosted By NFL And World Cup
NBCUniversal Unveils Advertising Initiatives Including ‘Content Quality Index’, 29 New Measurement Partners, Expanded “In-Scene” Push
At its third annual developer conference on Wednesday, NBCUniversal introduced a range of new products and capabilities aimed at enhancing the media company’s appeal to advertisers. Among them: a new “content quality index” partnership with MarketCast; an expansion of in-scene advertising capabilities; and the certification of 29 new measurement partners. The One23 event in New York is named after NBCU’s One Platform, which unifies the company’s many advertising venues, across streaming , digital, social and linear TV. This year’s confab features appearances by Apple co-founder Steve Wozniak and NBC late-night host Jimmy Fallon. With an emphasis on technology, it is designed to complement the annual NewFronts and upfronts presentations by NBCU to advertisers in May. (Disney has added a similar event in the first quarter of recent years.) A press release issued at the start of the conference highlighted 18 initiatives across areas like measurement, data, innovation, … [Read more...] about NBCUniversal Unveils Advertising Initiatives Including ‘Content Quality Index’, 29 New Measurement Partners, Expanded “In-Scene” Push