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Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. The creator economy is constantly in flux and changes based on many external factors, including relevant social, political or world events occurring at that time. This has been very clear over the last few years with the Covid-19 pandemic, a party-dividing election cycle and an increase in social justice campaigns. All of this has had a massive effect on digital platforms, and creators stand to gain a lot from the constant and growing demand for relevant content. Below, a panel of Rolling Stone Culture Council members look ahead to share their predictions for the future of the creator economy in the years to come. Niche Content Is Here to Stay Niche is the new scale. Platforms and production tools will continue to improve, along with an individual’s storytelling ability, allowing seemingly small areas of interest to thrive and engage passionate and loyal … [Read more...] about Seven Business Leaders Predict the Future of the Creator Economy

The Sandman , Netflix’s series adaptation of Neil Gaiman’s comic book, ended the two-week reign of Virgin River ‘ s fourth season at the top of the streamer’s weekly rankings for Aug.1-Aug.7. The Sandman drew 69.5 million hours viewed in its first three days of release. That is a solid number for a new series. While returning hits are front-loaded, logging monster opening weekends, successful new series typically grow in their second week. That is the case with limited series Keep Breathing which moved up from #3 last week with 48.1M hours to #2 with 54.7M hours viewed in its first full week. Virgin River ‘s fourth season slipped to #3 after two weeks at #1, adding 46.9M hours viewed. Two other new series landed in the Top 10 in their opening weekends, Jeff Richman and Darren Star’s new comedy Uncoupled was at #6 with 26.5M as comedies traditionally take longer to catch on, and docuseries Tpainreck: Woodstock ’99 at #2 with 20.3M. Ahead of … [Read more...] about ‘The Sandman’ Dethrones ‘Virgin River’ On Top Of Netflix’s Weekly Ratings, ‘Extraordinary Attorney Woo’ Sets New High

Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers. When you’re ready to release new music, it can be a lot of work. There are so many details that need to come together in order for everything to be perfect. Music videos and cover art are not enough; you really have to map out every touchpoint of your release. Lack of planning will cause sloppy and rushed releases — you will end up rushing important things like taking the time to write thoughtful playlist pitches (the one thing that might actually land you on editorial playlists). Create a Roadmap for Your Release Map out each step of the process and set a timeline for each task. Identify the resources you will need to complete each task, including money and people. Start with the date you need to submit to distribution and go backward. You need to give distribution at least 30 days from the date you submit to have the best possible chance of landing on … [Read more...] about My Tips for Launching Your Next Music Release