Zach Galifianakis was about 10 years ahead of his time back in 2002, when VH1 canceled his show Late World With Zach. It was a condemnation not only of his comedic style, but also his cosmetic: he was then a chubby, bushy-bearded, strange bird of a man who performed his nightly monologues while accompanying himself with classical noodling on piano. In the 11 years since, what has Galifianakis changed? Not a damn thing. He took his act around the country with Will Ferrell. He put together the viral interview series Between Two Ferns on Funny or Die. He starred in a music video for Kanye West, which consisted mainly of him driving a tractor around his own farm. He starred in the ultra-blockbuster Hangover film trilogy. Zach Galifianakis, Reluctant Superstar: The Rolling Stone Cover Story And last night, he returned to host Saturday Night Live for the second time, taking to the stage like a man scorned – though still chubby, still bushy-bearded, … [Read more...] about Zach Galifianakis on ‘SNL’ Cautions, ‘Don’t Get Your Hopes Up’
Zenith Raises U.S., Global 2020 Ad Forecasts on Olympics, Political Spend
But the media planning firm said the U.S.-China trade war would drag down overall advertising expenditures worldwide as it disrupted the global economy. Global advertisers will increase their advertising spend by 4.3 percent to $666 billion in 2020, Zenith said Sunday in its latest forecast as it pointed to increased ad expenditures on the Summer Olympics and the U.S. presidential election. But while demand for mass audiences rises, the media supply will continue to fall as consumers steadily move from traditional cable TV and partly to Netflix, Amazon Prime, HBO, and eventually Disney+ and other forms of non-commercial TV content, the media forecaster said. "The days when we could find audiences all in one place are long gone. Now, however, technology empowers us to find them wherever they are, online or offline, and win back," Matt James, global brand president at Zenith, said in a statement. Zenith points to North America’s ad market being buoyed by new small and medium-sized … [Read more...] about Zenith Raises U.S., Global 2020 Ad Forecasts on Olympics, Political Spend
