NBCUniversal ’s advertising and partnerships group has formalized a new executive structure reflecting its recent moves to streamline efforts in broadcast, cable, sports and streaming. In a blog post, Linda Yaccarino , chairman of global advertising and partnerships, said the new setup aims to “continue mirroring how our customers use One Platform,” the company’s system for advertisers. The changes come as the company is looking to fortify its resources in data, distribution, ad tech, commercial innovation and measurement. NBCU is getting set to host its annual developer conference, One23, next month ahead of NewFronts and upfront presentations in May. While the blog post does not cite any departures from the ranks, some contraction has rippled through the total NBCU workforce in recent months, including in sales, amid an overall downturn in ad spending. Yaccarino’s longtime deputy, Laura Molen, recently announced plans to exit by the end of March. At the same … [Read more...] about NBCUniversal Ad Group Formalizes New Exec Structure, Streamlining Efforts Across Broadcast, Sports, Cable & Streaming