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¡Otro reventón! Another Latin music festival is on its way. Rolling Stone can exclusively announce the lineup for the inaugural Rumbazo music festival, taking place in Las Vegas on Sept. 10 and 11. The fest will feature the likes of Maluma , Prince Royce , and reggaetón pioneer Ivy Queen as headliners. The Downtown Las Vegas Event Center-hosted event will also include performances from indie-funk king Omar Apollo and corrido tumbao heavyweight Natanael Cano. Yendry, Chimbala, Blessd, and more artists are set to make appearances, along with other artists yet to be announced. “I’m looking forward to performing at the Rumbazo festival in celebration of our Latin music and culture!” Maluma said in a release. “So happy to be a part of this reventón del año.” View this post on Instagram A post shared by Rumbazo Festival (@rumbazofestival) Rumbazo — which translates to “big freaking party,” per the festival’s … [Read more...] about Maluma, Prince Royce, and Ivy Queen Headline Inaugural Rumbazo ‘Fiesta’

As soon as Alex Guerra and Ramon Ruiz discovered 15-year-old Yahritza Martinez on TikTok, they knew she was going to be huge. The high schooler from Yakima, Washington, had been courting a massive following on social media with her shockingly powerful voice, and Ruiz and Guerra — both artists from the seminal Mexican band Legado 7 and founders of the label Lumbre Music — quickly signed her and her two brothers, Armando and Jairo Martinez, forming the band Yahritza y Su Esencia . Still, no one could have predicted the seismic wave caused by the band’s first single, “Soy El Unico”: In March, the emotional ballad shot to the top of Billboard ’s Hot Latin Songs chart and made Yahritza the youngest Latin artist to chart on the Billboard 100, ever. Yahritza’s story is unique on its own, but it also fits into the larger story of música Mexicana’s impressive global expansion. The category, also known as regional, is an umbrella term that encompasses banda, norteña, mariachi, … [Read more...] about How Mexican Sounds Are Shaping the Most Popular Music in the World