Stranger Things 2 is the most popular show in the country while Star Trek: Discovery isn't far behind — at least according to data company Parrot Analytics.Parrot Analytics has been measuring the popularity of shows streamed by Netflix, Amazon and their competitors for more than two years, and the company shared its most recent data exclusively with The Hollywood Reporter.The company's proprietary methodology is based on "demand expressions," so it is not a measurement of how many people watch a show where it legally resides. Instead, it looks at a host of sources, weighting each accordingly, including video streaming at pirate and file-sharing sites, along with fan and critic ratings, positive feedback in social media and blogs, photo sharing, and much more.By that standard, Stranger Things 2 on Netflix is the nation's top show while Star Trek: Discovery on CBS All Access is No. 4. While not a first, it does mark one of the rare times that two streamers have cracked the Top 5. … [Read more...] about ‘Stranger Things 2’ Tops List of Data Firm’s “Most Popular” Shows in U.S.
Big data analytics use cases
At this year’s Geneva Convention (www.genevaconvention.com), attendees will be bringing home more than a goody bag stuffed with movie paraphernalia. A strong educational lineup focusing on marketing and promotion as well as safety and security will give visitors plenty of ideas to take home with them. “We want to challenge everyone to go back and utilize this information to the best of their ability,” explains John Scaletta, VP of F&F Management and co-chairman of the convention, which will bring 600 delegates from Midwestern movie theatres together, as well as representatives for the 100-booth trade show.After last year’s shooting in a movie theatre, the industry has been proactive in making sure cinemas are prepared for what was once the unthinkable. Two separate seminars under the heading “Partnership with Public Safety” will provide solutions on “how to handle difficult customers in any way, shape or form,” explains George Rouman, … [Read more...] about Lessons by the Lake: Geneva Convention focuses on safety and showmanship
“It’s no secret that we want to be the guest experience leader,” affirms Brent Cooke, AMC’s VP, guest and digital marketing, loyalty theatre service. “We think that a big part of being that leader is to deliver content messages to our audience that are right for them.” To deliver on that promise, AMC Entertainment joined data forces with Movio, the Auckland, New Zealand-based experts in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. In light of their recent agreement, we were actually tempted to forgo our monthly “Cinemarketing” theme this time around in favor of “Cinemining.”Looking at the promotional power of AMC’s 2.4 million-household engaging loyalty program, AMC Stubs, it becomes obvious that Cooke and his team would want “to be able to deliver our e-mail marketing in a way that is going to resonate with you as our guest at a much more … [Read more...] about Movi(o)ng Target: AMC masters marketing messages to moviegoers
Data — it’s the most coveted property in independent film. While studios base their greenlight decisions on finely-honed models derived from the financial performance of numerous other pictures, many independent filmmakers perilously based investor pitches and distribution decisions on anecdotes and hearsay. What used to be simple extrapolation (“If that film grossed X, it probably did Y on home video”) has become a near impossible exercise in the age of digital distribution, in which paltry box-office returns hide “the real numbers” — a dizzying matrix of VOD stats, download figures, Netflix license fees and more and more obscure sub-categories of revenue.For independent producers, this opacity is a growing problem, preventing them from securing the private investment needed to make movies. Says producer Rebecca Green, whose It Follows is playing in the Midnight section of the Sundance Film Festival, “From a producing standpoint, … [Read more...] about Sundance Announces Groundbreaking Transparency Project at #ArtistServices Workshop
I fall into that category of independent filmmaker who, as the need exists, writes, produces, directs, shoots, records sound, edits, even grades their own footage. (What we used to call color correction.) Then again, often times I’m “just” the DP.2014 was my busiest year ever, and at some point I found myself taking on each of these basic roles. As a result, the scope of my “kit” is necessarily broad, encompassing both production and post. (Kit is a Britishism for one’s working collection of gear, a name I intend to lend to a series of brief tech reviews in this magazine over the coming year.)I am hardly alone in this. Digital production grows more syncretic each passing year. Camera and camera settings are now a post concern, much as NLE and workflow choices are a production concern. If you’ve had to weigh the merits of 4K vs. HD in terms of capture and storage, you know what I mean.My list below is entirely subjective, tied to my specific … [Read more...] about Kit: 10 Favorite Tech Innovations of 2014 (And Perhaps 2015)