British jazz artist Theon Cross will give the first 3D digital avatar performance at South by Southwest this year, with the annual festival going virtual due to Covid-19. Cross' avatar experience will launch March 16th at 4 p.m. ET/3 p.m. CT, and will be available to watch on SXSW 's online virtual platform. The show — which follows similar events like Travis Scott appearing as an avatar in Fortnite , or Lil Nas X performing virtually in Roblox — was produced by British Underground in conjunction with SXSW, with support from Arts Council England's Future Art and Culture program. More info on the set is available here . A short behind-the-scenes clip offers a look at how the avatar performance came together as well. Cross, an acclaimed tuba player, and his band were outfitted with special motion capture technology before filming a live set at Abbey Road studios, which was then transformed into a wholly digital event. The performance will feature new music from Cross' next album, details of which will be announced soon. "At a time when traveling and playing live is not possible, exploring new avenues for connecting my music with the widest possible audience becomes a real… Read full this story
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