On Friday, Kings of Leon will release their new album, titled When You See Yourself , in the form of a non-fungible token ( NFT ) — becoming the first band to ever do so. The band is actually dropping three types of tokens as part of a series called "NFT Yourself," people involved in the project tells Rolling Stone. One type is a special album package, while a second type offers live show perks like front-row seats for life, and a third type is just for exclusive audiovisual art. All three types of tokens offer art designed by the band's longtime creative partner Night After Night; the smart contracts and intelligence within the tokens were developed by YellowHeart, a company that wants to use blockchain technology to bring value back to music and better direct-to-fan relationships. Related Stories Apple Music Pays $0.01 Per Stream Mick Jagger Announces ‘Eazy Sleazy’ NFT to Raise Money for Indie Venues Related Stories Tom Petty’s 50 Greatest Songs Black Sabbath on the Making of ‘Vol. 4’: ‘It Was Absolute Pandemonium’ A quick rundown: NFTs are a type of cryptocurrency , but instead of holding money, they can hold assets like art, tickets, and music…. Read full this story
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