Facebook announced plans to resume political, electoral and social issue ads in the U.S. tomorrow, March 4, ending a temporary ban it put in place after the November 2020 — to avoid confusion and abuse amid claims by former President Donald Trump and his supporters that the election had been stolen. The ad ban was a bit of a reversal by Facebook CEO Mark Zuckerberg, who has in the past has hewn to a hands-off position on content and political advertising , which is considered speech, unless there is the risk of imminent danger. But a lot changed with the unprecedented misinformation that proliferated on social media around the last election and the violent attack on the U.S. Capitol Jan. 6. "Unlike other platforms, we require authorization and transparency not just for political and electoral ads, but also for social issue ads, and our systems do not distinguish between these categories. We've heard a lot of feedback about this and learned more about political and electoral ads during this election cycle. As a result, we plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may… Read full this story
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