A+E Networks officially kicked off its retooled upfront ad sales efforts with a virtual pitch to ad buyers. The parent company of cable networks like A&E, History Channel and Lifetime, a privately held joint venture between Hearst Corp. and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies. Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics. The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers. A+E Networks Group President Paul Buccieri announced the programming slate with ad sales president Peter Olsen , delivering the industry's first TV upfront pitch of 2021. Related Story ‘The Walking Dead’ Meets ‘First We Feast’ In Food-Zombie Kickoff Of AMC Networks-Complex Networks Teaming "Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres, we continue to have an incredible roster of A-list, diverse talent in-front of and behind the camera," Buccieri said in a press release. In addition to linear… Read full this story
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A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past ‘Live P.D.’ Era With 2,500 New Hours Of Programming have 324 words, post on deadline.com at March 3, 2021. This is cached page on Movie Breaking News. If you want remove this page, please contact us.