EXCLUSIVE: As exhibition and the domestic box office remain in purgatory during the pandemic, with several tentpole movies delayed to later in the year, you would think that the streamers would rise to the occasion and backfill the major studios with pushing their wares during the Super Bowl, right? Not exactly. We hear that HBO Max, Peacock, Apple TV and Netflix are expected to sit on the sidelines during this weekend’s Super Bowl LV, the latter having made a big splash in 2018 with their surprise debut post game premiere of Paramount’s The Cloverfield Paradox. While the major studios pushed nine movie spots during last year’s Super Bowl (including pre-and-post game time, and not including crossover ads like Jeep’s Groundhog Day) that accumulated 171.7M views online in the 24 hours post game, this year the number of series or movies pushed is looking to be around five to six spots. The estimated cost for a 30-second spot this year is $5.5M, down slightly from 2020’s $5.6M. Related Story ‘Who Killed Tulum?’ TV Series From Annapurna, NY Magazine, Vox & Mehar Sethi In Works At Amazon Fun fact: Apple hasn’t aired a trailer during the Super Bowl for 37 years, the… Read full this story
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