Earlier this month, Shannon Mingal, a digital marketer at Epic Records, received an unexpected text: A glossary of 40 to 50 phrases supposedly used by Gen Z, the sub-25, tech-savvy demographic whose preferences currently dictate the streaming charts, an all-important barometer of success in the music industry. The collection ranged from relatively grasp-able ("legend," an expression of enthusiasm that has become one of Mingal's favorites) to wordy ("I see it, I like it, I want it, I got it," another endorsement) to nearly indecipherable ("chair but make it electric," a derisive statement). The glossary was provided by Tim Collins, a 25-year-old Swedish marketing aficionado and co-founder of Creed Media, which works with Epic to promote the label's artists on TikTok and other platforms. Collins and members of his team collect popular terms from their daily adventures on social media. "He's like, 'hey guys, you need to use these words in our group chat moving forward,’" Mingal explains. "Their approach to business is like the way method actors approach their art: They live and breathe this world." Related Alt TikTok Is Music's Latest Scene, and Straight TikTok Has Noticed Influencers Are Plugging More Songs. Now Their Engagement Is Suffering Related 10… Read full this story
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‘GHGHGH,’ ‘Legend,’ ‘Obsessed:’ Inside Major Labels’ TikTok Vocab List have 267 words, post on www.rollingstone.com at September 17, 2020. This is cached page on Movie Breaking News. If you want remove this page, please contact us.