Shares of Netflix popped 9 percent in late trading Wednesday — thanks to new seasons of hit shows like “Stranger Things” and “13 Reasons Why.” The streaming giant Wednesday said it added 6.77 million paid subscribers around the world in the quarter ended in September — beating analysts’ estimates for 6.73 million new subscribers. In the US, Netflix added 520,000 subscribers, falling short of estimates of 802,524. Still, shares soared more than 9 percent to $312 a share in after-hours trading as Wall Street had been bracing for a disappointment following a rare slowdown in US subscriber growth in the second quarter. Investors have been bracing for pain as the streaming giant prepares to go head-to-head with an onslaught of competition from Disney, Apple, NBC and WarnerMedia. In August, Disney said it would offer its new streaming service for as low as $6.99 a month. Apple followed up last month with a streaming package that it says will cost as little as $4.99 a month. “The launch of these new services will be noisy,” said Netflix Chief Executive Reed Hastings, who noted that there may be some “modest headwind” to the firm’s near-term growth.
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