Empowerment may be becoming as overused a term in marketing as “authenticity.” advertisement advertisement When it comes to either, though, it can become apparent pretty quickly which brands are walking the walk and which are just spilling good copy. Ever since LeBron James and Maverick Carter launched their media company Uninterrupted, the idea of empowerment has been at its foundation—specifically, the idea of empowering pro athletes to speak their minds and tell their stories, with the freedom of not being being portrayed as one-dimensional. Whether it’s such interview shows as “Who’s Interviewing Who?” or sponsored podcasts like Kneading Dough, the brand strategy has always been a rebuke to the Shut Up And Dribble crowd. Uninterrupted has grown by leaps and bounds, and this week it hits another milestone with a new collaboration with Nike. The partnership not only includes an Uninterrupted-branded Air Force 1 sneaker but also a new apparel collection that features a hoodie, shorts, hats, and socks, available for exclusively on Uninterrupted’s newly launched e-commerce store on October 7. View this post on Instagram Make your mark. Customize your own @uninterrupted x @nike #MoreThanAnAthlete Air Force 1, available 10.7 on uninterrupted.com. A post shared by UNINTERRUPTED (@uninterrupted) on Oct… Read full this story
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