Live Nation cops to working with a Metallica “ticketing consultant” to sell directly to resellers

There are few places on this planet that play better host to the glorious harmony between fandom, capitalism, and pure, unmitigated greed than the world of concert tickets, rife as it is with ticket resellers, middlemen, and all flavors of juicy, juicy fees. Live Nation, one of the biggest ticket sellers on the planet—and which you might know from “a variety of lawsuits and class action settlements” fame—recently offered an unintentional glimpse into just how complicated this little ecosystem can get, when leaked audio of its efforts to sell a bunch of 2017 Metallica tickets directly to the resale market hit the internet today. To be fair, the company made the sales—for 88,000 tickets from the 2017 WorldWired tour—at the behest of an associate of the band’s management, who, like everybody in the music business, have struggled for years with how to handle the pricing paradoxes so easily exploited by the secondary market. (I.e.: If you try to sell tickets at high prices, fans lose their minds; if you try to sell them at low prices, the resellers slip in, buy them in bulk, and sell them for the price you could have hypothetically gotten.) Per Billboard, Metallica “ticketing consultant”… Read full this story

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