Yes, Hulu Is Showing You That Same Ad Over and Over Again—And Here’s Why It’s Working

Hulu ads Kaitlyn Flannagan for Observer “Quick Check summer sub days” might be the most grating jingle and nonsensical phrase to communicate the fact that a New Jersey convenience store will make your sandwiches fresh to order, but here we are in the depths of winter, still inadvertently bursting into song at any mention of subs, summer, or Sundays for that matter.And with the colder weather, we’re also spending more time than ever curled up on the couch bingeing the season’s peak TV. If it’s Hulu you’re watching, you’ve no doubt found another ad to rival “Quick Check summer sub days” in annoyance—both by its content and the sheer number of times you’ve seen it.Subscribe to Observer’s Entertainment NewsletterAccording to data from N Screen Analysis, the “vast majority” of Hulu subscribers are believed to be on the company’s “Limited Commercials” plan for $7.99 per month (Hulu did not respond to requests for comment). While the streamer averages fewer commercials per hour than cable and satellite networks (nine minutes on Hulu, 14-and-a-half minutes on broadcast networks, and 16 minutes on cable) viewers are bound to notice that the streaming service is prone to repeating the same commercial multiple times during the… Read full this story

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