Geoff Keighley owes more than you’d think to Britney Spears. In 2014, the first year of Keighley’s annual Game Awards show, he found himself in a precarious situation — his team didn’t have the money to build the type of show he wanted. Spears had recently begun a residency at the Planet Hollywood Axis Theater in Las Vegas, and happened to have a week off when Keighley’s team wanted to shoot. So, The Game Awards asked if it could use her stage. And Spears said yes. As Keighley tells it, getting the first Game Awards up and running had its fair share of challenges. From budgeting issues, to talent such as Trey Parker and Kiefer Sutherland not confirming their appearances until 72 hours before the show, to having to stretch for time as bands re-rehearsed after someone running sound accidentally deleted levels, Keighley’s team had an uphill battle just getting the show live. Now in 2018, The Game Awards is, in terms of viewership, budget, and scale, bigger than ever. As of writing, three million people have watched this year’s show on Twitter, nearly four million on Twitch, two million on YouTube, and it was the number one trending hashtag… Read full this story
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