Black Friday UK: Best Amazon deals of 2018

Black Friday is here, meaning major retailers are slashing prices on everything from tech to fashion to kick off the Christmas shopping season. 

But there’s no need to battle through the high street anymore: with online giants such as Amazon offering some of the best deals around, you can bag a bargain from the comfort of your sofa.

Amazon’s huge 10-day sale runs until 25 November. The sale includes major discounts on everything from electronics to this year’s must-have toys, games, fashion, jewellery and beauty products.

Throughout the period, you can expect to find “Deals of the Day” which are featured for just 24 hours, “Lightning Deals” that are featured for several hours and “Best Deals” which can run for up to two weeks. 

Here, we’re doing all the hard work so you don’t have to by reporting all the latest Amazon deals as they appear below. Keep checking this page to stay on top of the best offers.

Top Picks

Haven’t got time to trawl through all the offers? Here’s our selection of the top deals from Amazon this Black Friday.

• Apple AirPods White with Charging Case – was £199, now £141.99
   
• Sony ILCE6300LB Compact System Camera with SELP 1650 Power Zoom Lens – was £1,250, now £719
   
• Echo (2nd gen) Smart Speaker with Alexa – was £89.99, now £54.99
   
• Echo Show (2nd gen) and Phillips White Hue Bulb – was £219.99, now £169.99

• Fire Tablet with Alexa, 7” Display, 8GB – was £49.99, now £29.99

• Fitbit Versa Smartwatch – was £199, now £139

• Nintendo Switch – low price £249

• All-new Kindle Paperwhite 6”, 8GB – was £119.99, now £89.99

• LG 55” 4K HDR Smart LED TV with Freeview Play – was £949, now £449

• Phillips 55” 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £700, now £479

• Beats by Dr Dre EP On-Ear Headphones – was £89.95, now £45

• Xbox One X 1TB console Forza Horizon 4 + Forza Motorsport 7 bundle: low price £359.95

• Xbox One S 1TB Forza Horizon 4 console bundle: low price £219.90

• Oral-B Pro 3 3000 CrossAction Electric Toothbrush – was £99.99, now £44.98

• Ring Floodlight Cam – was £249, now £179

• Nescafé Dolce Gusto Jovia by De’Longhi Coffee Machine – was £89.99, now £29

• Philips 55″ 4K Ultra HD Android Smart TV with HDR Plus – was £800, now £554

Amazon devices

Amazon offers discounts on all its own-brand products during the whole of the Black Friday period. We’ve picked out the best deals on everything from the Echo Dot to the Fire TV stick.

Echo

The Echo model got a revamp this year with the release of the Echo Plus, which has a smart-home hub built in. The standard Echo model is more powerful than the Echo Dot, it’s the middle ground option between the Plus and the Dot.

Echo (2nd gen) Smart Speaker with Alexa – was £89.99, now £54.99

Echo Plus (1st gen) – was £139.99, now £89.99

All-new Echo Plus (2nd gen) – was £154.98, now £109.99

Echo Show (2nd gen) and Phillips White Hue Bulb – was £219.99, now £169.99

All-new Echo Plus (2nd gen) – was £139.99, now £109.99

Echo Dot

The Amazon Echo Dot is the smallest speaker of the Echo family, it’s more compact but offers less sound than the Echo. But you can plug the Dot into an external speaker, and it’s a great deal cheaper.

All-new Echo Dot (3rd gen) – was £49.99, now £24.99

All-new Echo Dot (3rd gen) and Amazon Smart Plug Bundle – was £74.98, now £34.98

Echo Spot

Arguably the cutest among Amazon’s smart speaker selection, the Echo Spot is designed to suit any room. You can call friends, set a music alarm, watch video clips, check the weather and more.

Echo Spot – was £119.99, now £89.99

Fire Tablet deals

Known for their affordability and functionality, Amazon’s Fire tablets are hugely popular with all age-groups. The Kids Edition version is definitely worth a place on your children’s Christmas list.

Fire Tablet with Alexa, 7” Display, 8GB – was £49.99, now £29.99

Fire Tablet with Alexa 10”, 32GB – was £149.99, now £99.99

Fire Tablet Kids Edition 10” 32GB – was £199.99, now £149.99

All-New Fire HD 8 Tablet with Alexa, 8“ – was £79.99, now £49.99

Fire Stick TV deals

With over 10,000 apps and games including Netflix, ITV Hub and BBC iPlayer with access to millions of websites such as YouTube and Facebook, the Amazon Fire TV stick instantly turns your TV into a smart device.

Fire TV Stick 4K and Echo Dot – was £89.98, now £44.98

Fire TV Stick 4K Ultra HD with All-New Alexa Voice Remote – was £49.99, now £34.99

Fire TV Stick with 1st Gen Alexa Voice Remote – was £39.99, now £24.99

Kindle deals

Kindle e-books continue to soar in popularity with new models of varying screen and storage sizes on the market. 

All-new Kindle Paperwhite 6”, 8GB – was £119.99, now £89.99

Kindle Paperwhite essentials bundle including Kindle Paperwhite 8GB, leather cover and power adapter – was £172.97, now £132.97

Television deals

Black Friday is the ideal time to buy larger household items such as TVs, where discounts are often large enough for you to make a great saving. From Sony to Toshiba, here are the brands with the best deals.

LG 55” 4K HDR Smart LED TV with Freeview Play – was £949, now £479

Samsung 40” 4K Ultra HD Smart TV – was £529, now £349

Philips 65” 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £900, now £685

Phillips 55” 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £700, now £479

Philips 75” 4K Ultra HD Android Smart TV with HDR Plus and 3-Sided Ambilight – was £2,500, now £1,999

Toshiba 55” Smart 4K Ultra-HD HDR LED – was £549, now £399

Philips 55PUS7303/12 55-Inch 4K Ultra HD Android Smart TV – was £800, now £554

Samsung LC34J791WTUXEN 34-Inch LED Monitor – was £719.73, now £449

Toshiba 32″ Smart Full-HD LED TV with Freeview Play – was £249, now £189

For more television deals, visit here

Headphone deals

Bag yourself a pair of high-quality headphones with the latest offerings from big brands like Sony, Bose and many more.

Apple AirPods White with Charging Case – was £199, now £141.99 

Sony Wireless Bluetooth Over-Ear Noise Cancelling Headphones – was £330, now £199

Audio Technica Professional Monitor Headphones – was £162, now £99.99

Beats by Dr Dre EP On-Ear Headphones – was £89.95, now £45

Beats Studio3 Wireless On-Ear Headphones – was £249.95, now £149.99

Bang & Olufsen Beoplay H5 Wireless Bluetooth Earbuds – was £229, now £134.99

Panasonic RP-HD605NE-T 40 mm Bluetooth Wireless Noise Cancelling Headphones – was £249, now £175

Tablet deals

Microsoft Surface Pro 6 12” Tablet Intel Core i5 8GB RAM – was £1,029 now £749

Huawei MediaPad T3 10“ Tablet – was £129.99, now £98.99

Huawei Mediapad M5 10” Tablet – was £349.99, now £258.99

Wacom Intuos Pen Tablet – was £160, now £109.99 

Laptop deals

Whether it’s for work or play here are the best Black Friday offers on all the latest laptops.

Lenovo IdeaPad 14” Notebook, Intel i5 8GB RAM 256 GB – was £679.99, now £479.99

ASUS VivoBook 17” Laptop, Intel i5 8GB RAM 128GB – was £999.99, now £699.99

Microsoft Surface Pro 6 12.3-Inch Tablet, Intel Core i5, 8 GB RAM, 256 GB – was £1299.99, now £899

Acer Aspire Gaming Notebook, Intel Core i5 8GB RAM 1TB – was £749.99, now £599.99

Asus 11.6” Laptop, Intel Celeron 3350 Processor, 2GB RAM, 32GB – was £229.99, now £159.99

Apple 13” Macbook Pro with Retina, Intel Core i5 Processor, 8GB RAM, 256GB – was £1,499, now £1,221

Asus  10.1″ Touchscreen Chromebook Flip Laptop,  4GB RAM, 16GB eMMC – was £349.99, now £199

For more Black Friday laptop deals, visit here

Video Game deals

Love gaming? Then you’re in luck because Amazon has some great offers on a wide range of consoles, games and accessories.

Marvel’s Spider-Man PS4 – was £44.99, now £28.99

Fifa 19 on PS4 – was £48.53, now £34

Fifa 19 on Xbox One – was £46.40, now £34

Horizon Zero Dawn PS4 – was £44.99, now £24.99

Far Cry PS4 – was £45.99, now £24.99

Luigi’s Mansion Nintendo 3DS: low price: £33.60

Shadow of the Tomb Raider (PS4) –  was £44.99, now £24

Fallout 4 GOTY (PC DVD) – was £29.99, now £15.70

Skyrim PS4 – was £28.26, now £18.05

Shadow of the Tomb Raider (Xbox One) – was £34.75, now £24

Wolfenstein 2: The New Colossus (Xbox One) – was £19.99, now £14.99

For more video game deals, visit here

Game Console deals

Nintendo Switch – Neon Red/Neon Blue: low price £249

Nintendo Switch – Grey: low price £249

Xbox One X 1TB console Forza Horizon 4 + Forza Motorsport 7 bundle: low price £429.99

Xbox One X 1TB Battlefield V Gold Rush bundle + Red Dead Redemption 2 – was £429, now £399.99

Xbox One S 1TB Forza Horizon 4 console bundle: low price £235

Xbox One S 1TB Fortnite console bundle: low price £239.99low price £235

Xbox One S 1TB Battlefield V console, Spyro Trilogy Reignited and Fallout 76: low price £329.97

PlayStation 4 Pro 1TB Console with FIFA 19 Ultimate Team Icons and Rare Player Pack Bundle – low price £388.79

Logitech G920 Driving Force Racing Wheel and Pedals (Xbox One and PC) UK-Plug – was £179.99, now £139.99

For more console deals, visit here

Camera deals

Whether you’re looking for a camera or all the accessories, Amazon has some of the best Black Friday offers. And we’ve made them easy to find by picking out the best ones.

Sony ILCE6300LB Compact System Camera – was £1,250, now £719

Canon EOS M5 Mirrorless Camera – was £1,399.99, now £664.99

Canon EOS 4000D Camera – was £369.99, now £279.99

Nikon B500 Coolpix Digital Compact Camera – was £259.99, now £199.99

Canon IXUS 185 Digital Camera – was £119.99, now £78.01

Canon EF 100 mm f2.8L Macro IS USM Lens – was £899, now £ 713.97

Panasonic DMC-G80EB-K Compact System Camera – was £629, how £474.99

Lowepro Flipside 500 AW II Camera Backpack – was £167.31, now £94.73

Manfrotto 190XPRO Aluminium 4 Section Tripod – was £149, now £95.40

Amazon Basics 127cm Lightweight Triopd with bag – was £11.99, now £8.99

Fashion and Beauty deals

There are plenty of beauty and grooming discounts on offer on everything from shavers to electric toothbrushes. Keep checking back for the most updated deals. 

Phillips Lumea Prestige IPL Hair Removal Device – was £550, now £239

Philips Series 9000 Wet and Dry Men’s Electric Shaver – was £450, now £149.99

Oral-B Genius 8000 Electric Rechargeable Toothbrush – was £279.99, now £69.99

Olay Regenerist 3 Point Firming Anti-Ageing Cream Moisturiser – was £29.99, now £12.75

BaByliss Smooth Vibrancy 230 Hair Straightener – was £75, now £31.49

Panasonic EH-NA65 Hair Dryer – was £109.99, now £54.99

Paco Rabanne Lady Million Eau de Parfum Spray for Women 50 ml – was £58.50, now £37.50

Remington Curl Revolution Automatic Hair Curler – was £99.99, now £44.99

Waterpik WP-660UK Ultra Professional Water Flosser – was £74.99, now £47.99

Bed Head Superstar Thermal Blow-Dry Lotion for Thick Hair – was £13.95, now £7.40

Fitbit Unisex Versa Health and Fitness Smartwatch, Rose Gold/White – was £179.99, now £139.00

Wahl 9918-1117 Cord/ Cordless Grooming kit – was £20.99, now £12.49

Garmin Forerunner 235 GPS Running Watch with Elevate Wrist Heart Rate – was £299.99, now £149.99

Garmin Vivoactive 3 GPS Smartwatch with Built-In Sports Apps – was £279.99, now £179.99

Home, kitchen and garden deals

Kit out your kitchen just in time for Christmas with the latest discounted coffee machines, food processors and more. 

Kenwood kMix Stand Mixer – was £429.99, now £159.99

Instant Pot Duo V2 7-in-1 Electric Pressure Cooker – was £169.99, now £79.99

Nescafé Dolce Gusto Jovia by De’Longhi Coffee Machine – was £89.99, now £29

Nest Third Generation Learning Thermostat – was £219, now £149.99

Nespresso Lattissima Touch Automatic Coffee Machine – was £279.99, now £149

Anglepoise Original 1227 Brass Wall Light – was £128.07, now £64.99

Swan Professional Steam Generator Iron – was £79.99, now £59.59

Gtech ATF301 Pro Bagged Cordless Vacuum Cleaner – was £199.99, now £149.99

Shark Upright Vacuum Cleaner – was  £188.99, now  £117.99

Joule Sous Vide by ChefSteps, All White – was £189, now £147.42

Le Creuset Signature Cast Iron Round Casserole 24cm Burgundy – was £215, now £119.99

Amazon Basics 11 Piece Stainless Steel Induction Cookware Set – was £90.87, now £69.09

Amazon Basics 3 Piece Stainless Steel Induction Frying Wok Pan Set – £53.01, now £39.76

Amazon Basics Packing Cubes – was £17.99, now £11.59

Bosch Tassimo Vivy 2 TAS1402GB Coffee Machine – was £107.49, now £29.99

De’Longhi Magnifica ESAM 4200.S Bean to Cup – was £449.99, now £209.99

Shark Upright Vacuum Cleaner – was £349.99, now £198.99

Shark Corded Stick Vacuum Cleaner – was £249.99, now £178.99

Philips Azur Performer Plus Steam Iron – was £80, now £38.99

Ferrero Collection, 48 Pieces – was £14.66, now £8.49

Alcohol deals

A versatile gift, here are the best boozy deals Amazon has to offer.

Grey Goose Vodka, 70cl – was £39, now £24.99

Maker’s Mark Bourbon Whisky – was £29.12, now £20.70

Tattinger Brut Reserve Non Vintage Champagne – was £38.50, now £26.25

Kraken Black Spiced Rum – was £25.96, now £19

Absolut Raspberri Flavoured Vodka – was £21, now £15

Warner Edwards Distillery Victoria’s Rhubarb Gin, 70 cl – was £38, now £27.49

Baby and child deals

From Tommee Tippee bottles to kids’ tablets and toys, you can save up to 35 per cent on products for your little ones with Amazon.

LEGO Friends Heartlake Friendship House Building Set, Olivia Emma and Andrea Mini Dolls, Build and Play Fun Toy – was £59.99, now £29.99

LEGO 75212 Star Wars Kessel Run Millennium Falcon Toy – was £149.99, now £89.99

Huggies Baby Wipes, Natural Care Extra Care Sensitive Baby Wipes, Pack of 12 x 56 – was £18, now £12

Britax Romer Adventure Group Car Seat – was £65, now £32.50

Braun No Touch Plus Forehead Digital Thermometer – was £52.99, now £39.99

Pie Face Cannon Game – was £26.99, now £7.50

Fisher-Price Cozy Cocoon Bouncer, New-born Baby Bouncer and Chair with Removable Toy Bar with Plush Characters and Calming Vibrations – was £41.90, now £26.10

Hatchimals HatchiBabies Cheetree – was £59.99, now £34.85

Computer accessory deals

Samsung V-NAND SSD 970 EVO, 500 GB, M.2 PCI Express Solid State Drive – was £136.99, now £125

HP Deskjet 2630 All-in-One Printer – was £49.99, now £17.99

Instax Share SP-2 Photo Printer with 10 Shots – was £164.99, now £97.97

What is Amazon Prime?

For the purposes of Black Friday, signing up to Amazon Prime will mean you get exclusive first access the Lightning Deals, as well as potential further discounts on other products and speedy delivery of purchases.

There are plenty of other benefits to signing up to this subscription service though, including access to thousands of movies and e-books, next-day delivery on Amazon purchases, and your very own Prime Day, where members have access to a series of flash sales. You can even buy your groceries online too, through Amazon fresh.

It costs £79 a year to be a member, but students get a discounted price of £39. There’s a free trial to test the service if you don’t want to pay without trying it out first.

Click here to view our guide to the Best Black Friday Deals

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.