It’s mid-February and I’m seated in a dark room at Hulu’s Santa Monica headquarters. Flanked by the company’s user experience research experts, we’re all peering through a one-way glass mirror into a brightly lit “living room” test lab. The subject is a 30-something volunteer who is getting an early look at Hulu’s new app and its live TV service. Both are launching today, May 3rd, to millions of US customers. The study volunteer has signed numerous non-disclosure agreements and will be paid for his time. Unbeknownst to this person, he’s swiping through what is Hulu’s biggest gamble ever since the company’s start. Hulu is no longer just that place you go for next-day TV show replays. Starting right now, Hulu becomes its own live TV provider. You pay a monthly $39.99 bill, and for that money you get the “regular” Hulu service with over 3,500 TV and film titles, plus a live TV package of over 50 channels. There’s no cable box. Hulu’s live TV is available on Android, iOS, Apple TV, Chromecast, and Xbox One at launch, with support for Roku and Fire TV devices coming later this year. The company’s operating philosophy resembles those of competitors like Sling… Read full this story
- BBC 's Nicholas Witchell sparks concern after live TV mishap
- Manager David Flitcroft proud of the town and the team as live TV outing proves good advert for Mansfield Town and League Two
- The eight-figure sum Newcastle will bank from their live TV appearances
- Good Morning Britain viewers cringe as Ross King awkwardly confuses host Adil Ray for Richard Madeley in live TV blunder
- Warren Gatland's brilliant dig at Eddie Jones on live TV after Wales win
- Sam Warburton's sneaky live TV celebration is just brilliant
- Thousands-year-old Egypt sarcophagus to be opened on live TV
- Thousands-year-old Egyptian sarcophagus opened on live TV
- Ancient Egyptian sarcophagus opened on live TV
- Newcastle fans forced to change April plans with THREE Premier League fixtures rescheduled for live TV
How Hulu reinvented itself for live TV have 329 words, post on www.theverge.com at May 3, 2017. This is cached page on Movie Breaking News. If you want remove this page, please contact us.