8TH UPDATE, Tuesday 6:30PM: Final actuals Before we blame franchise fatigue as the catalyst for paltry Memorial Day openings, we need to also acknowledge the overall downward trend in openings for sequels this year. It’s been rampant across all genres including Ride Along 2, The Divergent Series: Allegiant even Captain America: Civil War (if you compare it to Avengers: Age of Ultron). Sequels besting their predecessors have been few and far between in the wake of Star Wars: The Force Awakens. These are some of the reasons why Disney’s Alice Through the Looking Glass fell below its $55M-$60M projection with a final 4-day of $33.5M, as well as 20th Century Fox’s X-Men: Apocalypse missing its low-end $80M forecast by inches with a $79.8M FSSM (as we mentioned, non-Fox bean counters bet the ranch it would open to $100M). Related Story ‘Alice Through The Looking Glass’ Eyes Offshore Top Hat – Intl B.O. Preview While X-Men can be improved upon in its next iteration by Fox, the good news is that the series isn’t completely out of business like Alice is at Disney. Could Alice 2 have been saved? Apparently not. I’m told that early test screenings didn’t indicate in the least that the James Bobin-directed sequel was headed to a rabbit hole. Following the 2010… Read full this story
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