We live in an on-demand world, and as more and more television programs fall victim to the “set to record” and binge phenomena — two viewing styles that leave advertisers scrambling to find new ways to reach an ever fast-forwarding audience — there is one television genre that remains DVR-proof: sports.Sports have long been a cash cow for television networks, and as fewer and fewer people make appointments with their televisions for their favorite sitcoms, dramas and reality television programming, live sports continue to bring us together, making advertising dollars during live sports programming more valuable than ever.The NFL has always been at the top of that heap, with nearly 20 million people tuning in to watch each regular-season game, numbers that rise demonstrably during the Sunday afternoon window and into prime time.The NFL earns in the neighborhood of $7 billion from its television rights partners each year, money the networks aren’t paying without a positive return.According to Anthony Crupi at Advertising Age, the NFL’s ad-buy rates are outpacing everything else on TV by a wide margin. From Adage.com: According to media buyers who regularly steer clients to NFL broadcasts, the priciest slice of prime-time real estate is once again a… Read full this story
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