This year’s Emmys felt like the moment when Amazon Prime became a worthy rival to Netflix. Last year, Netflix scooped up 31 nominations while Amazon had a grand total of zero. But this year, Amazon vaulted over Netflix in the “wins” category by snagging five Emmys to Netflix’s four – though Netflix still had more nominations. You could imagine executives at Netflix might worry about this result, as it seems so indicative of Amazon’s rising place in the streaming world.But there’s one statistic that suggests Netflix shouldn’t start panicking just yet. Even if Amazon continues to improve the quality of its shows, and to gain more subscribers, that isn’t necessarily a bad thing for Netflix. That’s because many Amazon and Netflix users don’t seem to view subscribing to more than one streaming video service as a problem. Research firm Ampere Analysis says that in the US, UK, and Germany – three big markets that carry both Amazon and Netflix – around half of Amazon Prime’s user base also has Netflix. That means 11 million households in just three countries subscribe to both. This could happen for a variety of reasons, not the least of which is that some Amazon Prime… Read full this story
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