9TH & 10th UPDATE, MONDAY, 2:30 PM & 1 PM: Universal made it official: Jurassic World has collected $402.8M in 10 days, the fastest film to hit that mark, beating Disney Marvel Avengers’ record of 14 days. JW is the highest grossing Jurassic Park title in the franchise stateside, surpassing the first title’s lifetime cume of $402.45M. With a second weekend of $106.6M (it fell 49% on 4,291 sites — which is soft by tentpole standards), JW also owns the record for the best second weekend of all-time, kicking Avengers’ ($103.05M second weekend) in the butt.
Next record to takeover: highest grossing film of the year, a record that Avengers: Age of Ultron currently owns with $449.4M. This weekend Universal continues its march on the domestic B.O. with the highly anticipated R-rated sequel, Ted 2. Will the studio beat itself at the B.O.? Will the dinosaurs bow out of the top spot and make room for the foul-mouthed teddy bear? Stay tuned. Warner Bros. also has the family doggie film Max in play.
Disney’s Inside Out came in at $90.44M on 3,946 playdates making it the second best Pixar bow of all-time behind Toy Story 3 ($110.3M). Heading into the weekend, the studio didn’t see it coming. However one rival major studio distribution chief did last week. For him, it was easy to calculate: Awesome reviews, Father’s Day weekend plus the first Pixar film in two years = mega success.
Open Road’s Dope made $6.1M at 2,002. One of the comps heading into the weeknd for this wide release was a 2005 African American title that at the time had an unknown cast and was also a Sundance acquistion: Hustle &Flow. However, while that film bowed at 1,013 in late July 2005 (against three wide titles: The Island, Bad News Bears and The Devil’s Rejects), it wasn’t as spread out as Dope. Hustle & Flow also made more money in its first weekend, $8M and topped out with a 2.8 multiple at $22.2M. Hustle & Flow‘s buzz was fueled by fresh face star Terrence Howard who earned a lead actor actor Oscar nomination. The film would instead win a best song Oscar for the ditty “It’s Hard Out Here For a Pimp”. With awesome reviews and an A- CinemaScore, which carries a 3.5 average multiple, we’ll have to wait and see if Dope has enough momentum to crack past $20M.
While Open Road and Sony bought Dope for a $7M MG and $15M P&A guarantee and went wide with it, Fox Searchlight is platforming its Sundance pick-up Me And Earl And The Dying Girl to make sure that it’s around all summer. The film, which stars Bates Motel‘s Olivia Cooke as a teenager who is battling cancer, upped its theater count from 15 to 68 this weekend, raking in $364K for a $657K 10-day cume.
All this ticket-buying at movie theaters this weekend amounted to $247.5M, the second best frame of the year after last weekend’s $273.7M. 2015 for the period of Jan 1.-June 21 has collected $5.2B at the domestic B.O., 6.3% ahead of the same period in 2014.
Favorable mentions coming out of this weekend: 20th Century Fox’s Spy is pacing ahead of Melissa McCarthy’s R-rated comedy from last summer, Tammy, by 6% through it third sesh. Disney’s Cinderella lookin’ molto bella just $200K shy of the $200M mark in its 15th weekend. Roadside Attractions expanded its Brian Wilson biopic Love & Mercy by 218 playdates and saw a 5% uptick in its weekend.
The top 20 actuals from Rentrak Theatrical are:
1). Jurassic World (UNI), 4,291 theaters (+17)/ 3-day cume: $106.6M (-49%)/ Per screen average: $24,840 / Total Cume: $402.8 / Wk 2
2). Inside Out (DIS), 3,946 theaters / 3-day cume: $90.4M / Per screen: $22,919 / Wk 1
3). Spy (FOX), 3,558 theaters (-157)/ 3-day cume: $11.2M (-28%) / Per screen: $3,155 / Total cume: $75.1M / Wk 3
4). San Andreas (WB), 3,177 theaters (-358) /3-day cume: $8.7M (-19%) / Per screen: $2,740 / Total cume: $132.7M/ Wk 4
5). Dope (OPRD), 2,002 theaters /3-day cume: $6.1M / Per screen: $3,047 / Wk 1
6). Insidious Chapter 3 (FOC), 2,553 theaters (-461)/3-day cume: $4.1M (-44%) / Per screen: $1,592 / Total cume: $45.3M / Wk 3
7). Pitch Perfect 2 (UNI), 2,146 theaters (-531) / 3-day cume: $3.5M (-45%)/ Per screen: $1,640 / Total cume: $177.7M / Wk 6
8). Mad Max: Fury Road (WB), 1,424 theaters (-810) / 3-day cume: $3M (-25%) / Per screen: $2,130 / Total cume: $143.8M / Wk 6
9). Avengers: Age of Ultron (DIS), 1,662 theaters (-494) /3-day cume: $2.8M (-23%) / Per screen: $1,713 / Total cume: $449.4M / Wk 8
10). Tomorrowland (DIS), 1,764 theaters (-776) /3-day cume: $2.2M (-37%) / Per screen: $1,256 / Total cume: $87.9M/ Wk 5
11). Entourage (WB), 1,304 theaters (-1,804) / 3-day cume: $1.9M (-54%) / Per screen: $1,478/ Total cume: $29.6M/ Wk 3
12). Love & Mercy (RSA), 791 theaters (+218) / 3-day cume: $1.7M (+5%) / Per screen: $2,210 / Total cume: $7.2M / Wk 3
13). I’ll See You In My Dreams (BST), 287 theaters (+41) / 3-day cume: $685K (-15%) / Per screen: $2,387 / Total cume: $4.1M / Wk 6
14). ABCD 2 (UTV), 146 theaters / 3-day cume: $444K / Per screen: $3,042 / Wk 1
15). Aloha (SONY), 470 theaters (-953) / 3-day cume: $401K (-60%)/ Per screen: $854 / Total cume: $20M / Wk 4
16). Me And Earl And The Dying Girl (FSL), 68 theaters (+53) / 3-day cume: $364K(+85%) / Per screen: $5,354 / Total cume: $657K / Wk 2
17). Cinderella (DIS), 275 theaters (+5) / 3-day cume: $345K (+32%)/ Per screen: $1,253 / Total cume: $199.8M / Wk 15
18). Paul Blart Mall Cop 2 (SONY), 267 theaters (+33) / 3-day cume: 331K (+63%)/ Per screen: $1,238 / Total cume: $69.3M / Wk 10
19). Home (FOX, DW), 413 theaters (-171) / 3-day cume: $316K (-56%) / Per screen: $1764 / Total cume: $174.1M / Wk 13
20). Far From the Madding Crowd (FSL), theaters 256 (-110) / 3-day cume: $264K (-39%)/ Per screen: $1,030 / Total cume: $11.3M / Wk 8
Infinitely Polar Bear (SPC), 5 theaters / 3-day cume: $44K / Per screen: $8,801 / Wk 1
Eden (BGP), 3 theaters / 3-day cume: $19K / Per screen: $6,329 /Wk 1
The Tribe (DHF), 1 theaters / 3-day cume: $11,094K / Wk 1
The New Rijksmuseum (FR), 3 theaters / 3-day cume: $2.6K / Per screen: $877/ Wk 1
3 ½ Minutes, Ten Bullets (IND), 1 theaters / 3-day cume: $2,238K// Wk 1
8TH UPDATE, MONDAY, 8:34 AM: Our sources this morning tell us that Universal’s Jurassic World crossed $400M yesterday with a cume of $403M-$404M. Universal hasn’t made it official yet. That makes JW the fastest to cross that mark ever at the domestic B.O., doing so in 10 days. It took 2012’s Disney Marvel’s Avengers 14 days. Sunday was just awesome thanks to Father’s Day when dads and sons take in action fare. Industry calculations show JW falling 2-3% from its $39.37M Saturday for a total of $38.2M-$38.6M. Weekend looks to be at $106.7M-$108.1M, which means that JW owns another record: Best second weekend ever, beating Avengers’ $103.05M haul. In addition, JW becomes the highest-grossing title in the Jurassic Park franchise at the domestic B.O., beating the first installment which including its 3D re-release money made $402.45M. Even if Sunday dropped 5% from Saturday, JW‘s 10-day domestic cume is still past the $400M mark.
Disney Pixar’s Inside Out looks to have collected $90.4M-$90.6M. Most folks see a Sunday that’s down 18% with $25.2M-$25.3M. Still the second best bow for a Pixar film behind 2010’s Toy Story 3 ($110.3M). Update: Disney calling the opening weekend of Inside Out at $90.44M.
Open Road has officially announced that Dope, the weekend’s second wide release, made $6.1M at 2,002 theaters.
7TH UPDATE, SUNDAY FINAL 9:52 AM after 7:30 AM post:Universal sees the second weekend for Jurassic World at $102M with a 10-day cume of $398.2M at 4,291 locations. Some insiders think it can go a little higher by the end of today to $103M and a cume of $399M, but we’re going to have to wait until the end of Monday for Colin Trevorrow’s prehistoric blitzkrieg to cross $400M, making it the fastest of any film to do so in 11 days vs. Avengers’ 14 days.
Currently, based on Sunday’s studio-reported weekend, Jurassic World posted the second-best second weekend right under The Avengers’ $103.05M. 3D is still a decent component of JW‘s DNA, repping 49% of the its second sesh’s gross. Premium large format for JW is $23.1M besting the 10-day record haul of Avengers: Age Of Ultron which minted $21.1M. Cinemark made $1.8M at its PLF hubs this weekend alone. RealD rang up $33M from JW raising its 10-day haul to $132M. Imax hubs at 363 drew in $11.3M for a $42M JW 10-day total.
The other big record we’re also waiting JW to overtake? Whupping Age of Ultron (currently at $449.3M) as the highest grossing film of the year.
The combined success of JW and Disney Pixar’s Inside Out at $91M translates into a kick-ass weekend, which is expected to be 65% above the same frame a year ago per Rentrak with $240M. That’s the second best FSS to date this year after last weekend’s $273.7M 3-day high, which by the way, was the highest FSS since 2005. 91% of all schools were off this weekend. That figure moves to 100% by Wednesday. It’s a great time to release a blockbuster. Happy days are here again.
Said Tim Warner, Cinemark CEO about traffic at his multiplex, “We are seeing a pattern of moviegoers who are returning again this weekend to see Jurassic World for a second time as well as others who are seeing both Jurassic World and Inside Out this weekend.”
Disney’s weekend projection for IO at $91M in 3,946 theaters joyfully jibes with the industry’s current calculations of $90M-$91M. That’s the second best bow for any Pixar title behind 2010’s Toy Story 3 which opened to $110.3M. Families showed up in herds, making up 71% of the IO audience. Kids 12-and-under repped more than a third of the crowd at 38%. About 3,100 engagements for IO were 3D, drawing 28% of the business, a share that’s in line with other family pics, such as Home at 27%, Big Hero 6 at 28%. Inside Out RealD 3D screens grossed $24M. Per inside reports, IO drew mostly females at 63% with 64% of the crowd buying a ticket to the movie because of the type of film it was, meaning it’s an animated Pixar film. Overall CinemaScore was an A for IO, Pixar’s ninth A out of 15 releases (they’ve never gotten anything lower than an A-). 59% of the crowd was under 25 while 46% were under 18.
Disney distribution chief Dave Hollis this morning beams, “There’s always something about momentum in this business. After having a week of Jurassic World‘s unbelieviable business and having people enjoy themselves in a fully packed, communal envirnoment such as the theater, they only want to come back and do it again. The size of Jurassic World’s event may have helped the size of the event that is Inside Out.”
Driving IO‘s business is exceptional WOM from its Cannes premiere, CinemaCon exhib/press screening, its 98% Rotten Tomatoes score and a successful Tueday night Fathom screening. Even though it made about $600K, “it created about 45K Inside Out evangelists” who spread the word according to one Disney insider.
Open Road is forecasting Dope, the frame’s second wide entry in 2,002, at $6M, a figure that’s below its $7M pick-up price at Sundance. The town overall thinks it’s lower at $5.5M-$5.8M. The Rick Famuyiwa film about a promising African American out of Inglewood primed for Harvard, who winds up holding the wrong backpack at the wrong time won over critics with a 90% Rotten Tomatoes and its moviegoers with an A- CinemaScore. I still think that Open Road should have platformed this movie so that it wouldn’t have to compete with these big blockbusters. Word is that 50% of all theaters are grossing 18% of Dope‘s business — which isn’t a good sign. As one rival distrib chief told me, “They had to tee it up”. Translation: Because it’s a film with a fresh face cast, the distrib should have introduced it into the marketplace in a handful of theaters before taking it everywhere.
Dope is a charming film that deserves to be around for the remainder of the summer, and hopefully continues to maintain great buzz on the arthouse circuit heading into awards season. Dope is so witty and fresh, it captures a part of L.A. in a way that Clueless did in 1995. However, the distributor believed in this film so much, they felt it should go wide; particularly with the buzz it was getting out of SXSW (there was a Zoe Kravitz-A$AP private screening hosted during the music portion), Seattle, Cannes Directors’ Fortnight, the American Black Film Festival and the L.A. Film Festival. 57% of those catching Dope were guys, but despite being a teenage film, only 15% of those under 18 showed up. And that’s why this film is rolling out in the summer — to get them! 55% of the crowd were over 25. Those inhaling Dope did so because of the type of film it was (54%) and its subject matter (53%).
Open Road did let the world know about Dope with a slew of marketing smoke signals. Between producers Pharrell Williams and Sean Combs, the overall social footprint was 75M across Facebook, Twitter and Instagram for Dope. Movietickets.com and Go Coin were sponsors for the first ever Bitcoin film tickets partnership. There was a #DopeMovie Social Day across Twitter, FB and Instragram; a Reddit AMA along with a Huffington Post LIVE interview with the Dope cast. The day’s reach counted 43M folks in less than 12 hours. In addition, there was a mobile app called the Dope Keyboard which allowed fans to text Dope emojis, GIFs and stickers.
There was a fashion collaboration with Pharrell’s Billionaire Boys Club and Dope clothing line with limited edition shirts sold at pop up events in NY and LA. The media campaign for Dope was focused on core AA18-34 and A18-34 audience (that demo did rep 60% of Dope‘s audience this weekend). There were amplified media dollars through added value promotions on key networks: Comedy Central Blake Explains the 90’s custom vignettes, Adult Swim Voices of the Network custom spot, BET/Centric Old School Breakdown spots that highlighted the films talent and who/what their old school influences are, Bounce TV Bounce Over to your Local Box Office custom spots, Revolt “#90sAreDope” custom vignettes, VH1 Love and Hip Hop Atlanta Sneak Peek and “Dope A$S Remix” custom short form music video, ESPN Deportes Top 10 Plays sponsorship, Fox Deportes UFC Sneak Peek and NBC Universo Larrymania Sneak Peek.
The top 10 films for June 19-21 per studio and industry reported estimates (where they varied from the studio’s numbers), courtesy of Deadline’s Amanda N’Duka:
1). Jurassic World (UNI), 4,291 theaters (+17)/ $29.2M Fri. / $39.4M Sat. (+35%)/ $33.5M Sun. (-15%) / 3-day cume: $102M (-51%)/Total Cume: $398.2 / Wk 2
2). Inside Out (DIS), 3,946 theaters / $34M Fri. /$31M Sat. (-10%)/ $26M Sun. (-16%) / 3-day cume: $91.1M / Wk 1
3). Spy (FOX), 3,715 theaters (+4%)/ $3.1M Fri. / $4.4M Sat. (+41%)/ $3.1M Sun. (-29%) / 3-day cume: $10.5M (-33%) / Total cume: $74.4M / Wk 3
4). San Andreas (WB), 3,177 theaters (-358) / $2.2M Fri. / $3.2M Sat. (+45%)/ $2.9M Sun. (-10%) /3-day cume: $8.2M (-24%) / Total cume: $132.2M/ Wk 4
5). Dope (OPRD), 2,002 theaters / $2.4M Fri. / $2M Sat. (-14%)/ $1.6M Sun. (-22%) / 3-day cume: $6M / Wk 1
6). Insidious Chapter 3 (FOC), 2,553 theaters (-461)/ $1.5M Fri. /$1.6M Sat. (+10%)/ $1M Sun. (-35%) /3-day cume: $4.1M (-44%) / Total cume: $45.4M / Wk 3
7). Pitch Perfect 2 (UNI), 2,146 theaters (-531) / $1.2M Fri. / $1.3M Sat. (+11%)/ $741K Sun. (-45%) / 3-day cume: $3.3M (-49%)/ Total cume: $177.5M / Wk 6
8). Mad Max: Fury Road (WB), 1,424 theaters (-810) / $725K Fri. / $1.1M Sat. (+52%)/ $990K Sun. (-10%) /3-day cume: $2.8M (-31%) / Total cume: $143.6M / Wk 6
9). Avengers: Age of Ultron (DIS), 1,662 theaters (-494) / $689K Fri. / $1M Sat. (+49%)/ $1M Sun. (-2%) / 3-day cume: $M (-26%) / Total cume: $449.3M / Wk 8
10). Tomorrowland (DIS), 1,764 theaters (-776 / $580K Fri. / $786K Sat. (+36%)/ $643K Sun. (-18%) / 3-day cume: $2M (-42%) / Total cume: $87.7M/ Wk 5
ABCD 2 (UTV), 146 theaters / $135K Fri. / $169K Sat. (+26%) / $140K Sun. (-17%) / 3-day cume: $444K / Wk 1
The Overnight (ORCH), 3 theaters / $18K Fri. /$24K Sat. (+35%) / $19K Sun. (-22%) / Per screen avg.: $21K / 3-day cume: $62K / Wk 1
Infinitely Polar Bear (SPC), 5 theaters / $12K Fri. / $20K Sat. (+69%) / $14K Sun. (-30%) /Per screen avg. 9K / 3-day cume: $47K / Wk 1
Eden (BGP), 3 theaters / $7K Fri. / $7K Sat. (-4%) / $5K Sun. (-25%) / 3-day cume: $19K / Wk 1
Manglehorn (IFC), 3 theaters / $4K Fri. / $5K Sat. (+36%) / $3K Sun. (-30%) / 3-day cume: $12K / Wk 1
Rubble Kings (IND), 2 theaters / $3K Fri. / $2K Sat. (-41%) / $1K Sun. (-25%) / 3-day cume: $6K / Wk 1
6TH UPDATE, Sunday 12:10AM: It’s another phenomenal weekend at the box office. After Jurassic World led last weekend to the highest frame of 2015 to date with $273.7M, this weekend is looking to be 65% ahead of last year with approximately $240.7M thanks to the uber-success of Universal’s Jurassic World which is looking at a second frame of $101M-$103M and Disney-Pixar’s Inside Out which is heading toward the second best bow for the Emeryville, California toon house with $91M-$93M. Father’s Day business will no doubt provide a bump for both titles. This is bound to be the second best weekend of 2015 to date in regards to pure FSS play.
Saturday’s business for JW is looking to be up 34% with an industry average of $38.9M vs. Friday’s $29.1M. The Universal/Legendary franchise title will likely fall 15% on Sunday. By E.O.D. Sunday, it appears that JW will be within a whisper of $400M with $397M-$399M. As we mentioned previously, even if JW hits $400M on Monday, it will still beat Avengers as the fastest film to that mark (11 vs. 14 days).
IO slipped an estimated 7% today from its $34.3M Friday with about $31.8M. Everyone but Disney is seeing this film with a $90M+ weekend. Mouse House suits think it’s in a mid-to-high $80M range and frankly for IO to do that number, it would need to fall off a cliff tomorrow, and given the holiday and the Pixar pic’s pace — that seems unlikely.
Open Road’s African American teen comedy Dope, the weekend’s second wide entry, is looking at an industry estimate of $5.9M-$6.3M, which is below what the distrib was hoping for. Among recent Sundance Film Festival titles that went wide at the B.O. (read Don Jon and the 2006 horror film The Descent), a FSS of $8.7M-$8.9M was the expected figure for Dope.
5TH UPDATE Saturday 6:52AM after 4TH UPDATE Friday 11:39PM: Things have calmed down this morning after some T-Rex rumbling last night. If Universal’s Jurassic World overperforms today, it could hit the $400M mark by Sunday, making it the fastest film to hit that spot in a 10-day stretch (yesterday the Colin Trevorrow pic became the fastest to cross $300M in just eight days). Even if JW claws that number on Monday, it will still be the fastest film ever to cross. The Avengers did it in 14 days back in summer 2012. By Monday Jurassic World becomes the highest grossing title in its franchise, kicking Jurassic Park ($402M) aside. That film made its moolah in two parts: the original 1993 release and a 2013 3D re-release. In addition, JW could topple The Avengers again with the best second weekend. Currently, JW‘s FSS is tracking at $101M-$103M. It needs to stomp past $103.05M to beat Avengers’ second weekend. JW, which Legendary co-financed at 25%, is in play at 4,291 theaters.
Ecstatic. That’s the one emotional character Disney execs left out of the film, because they knew they were going to be the ones personifying that feeling come Sunday when they count Inside Out’s money. The Pete Docter-Ronaldo del Carmen directed film is on track to post the second best Pixar bow of all-time with an estimated
$83M $89M to $92M in 3,946 playdates as of this AM’s industry figures, behind Toy Story 3’s $110.3M and ahead of the ani house’s last feature toon, 2013’s Monsters University ($82.4M). The last 14 Pixar pics opened at No. 1 and IO is gonna end that streak. Oh, boo-hoo (or, as Ray Romano joked in his stand-up bit to his wife: “Go cry on a pile of money”). Pixar films have a 4.1 multiple when it comes to their opening-to-final cume, and everyone loves this one with an A CinemaScore (Pixar’s ninth A) and a 98% Rotten Tomatoes, so expect IO to play for some time, even when Uni’s Minions show up July 10. Another reason why IO is so joyful in multiplex cash registers is because it’s pumped by such endorphins like 3,100 3D playdates as well as a handful of pills, err Imax screens.
Open Road’s Dope looks a little better this morning. Last night it was tracking at $5.9M. Six hours later, the revised industry projection (based on Friday’s distrib-tally $2.38M) is a $6.5M opening. That’s still under the $7M the distrib shelled out for the film at the Sundance Film Festival. We’ll unroll this one later. It’s a great movie, and working in its favor is that both auds and critics are high on it with a respective A- CinemaScore and 90% Rotten Tomatoes.
At midnight, it looked like the Pixar girl was hurting the dinos’ feelings at the B.O. with respective Friday takes of $32.8M to $30.7M. This morning, it looks like there was a wider gap between the two with IO taking in an estimated $34.238M yesterday and JW collecting an estimated $29M. Friday’s number for IO also marks Pixar’s second-best opening day behind Toy Story 3’s Friday figure of $41.15M on June 18, 2010. Friday’s IO receipts are also propped by last night’s $3.7M plus 661 Tuesday Fathom shows. While family pics typically rise on Saturday, B.O. analysts are expecting this one to be front-loaded with a slip by tomorrow of -5%. Why’s that? Pixar films are fan-fueled, and the last three titles, MU, Brave and Cars 2 have registered small Friday-to-Saturday dips. JW, on the other hand, looks to spike on Saturday by 35%.
Call it a case of absence makes the heart grow fonder. Auds have been Pixar-starved for two years. This resulted when Disney pushed The Good Dinosaur from May 30, 2014 to Nov. 25, 2015; making last year the second time that Pixar skipped a year in its annual release schedule. The delay was caused by Pixar replacing The Good Dinosaur director Bob Peterson with Peter Sohn.
Disney dropped its first teaser for IO in October 2014 timed with a first look in Entertainment Weekly, along with a final poster debut with People on Snapchat/Discover newsfeed and then People.com in early March. This was followed by a payoff trailer launch on Ellentv.com/Ellentube.com with appearances by voiceover stars Amy Poehler and Bill Hader. Joyful WOM fired up in April at CinemaCon from an exhib/press screening followed by a global premiere at the Cannes Film Festival in the non-competitive slot where the pic received a 10-minute standing ovation. Of course there was the standard promo across all Disney brands from the themes park to ESPN. At Epcot there was an Inside Out themed garden. There’s also a pre-parade float featuring the five emotions at California Adventure and Magic Kingdom.
Social on IO has been OK, not through the roof like JW. According to RelishMix,YouTube views for the film are at 79M, +5M last week. Repost vid rate has been average at 10 to 1. Among the stars, Mindy Kaling has the most Twitter followers at 4M and she’s working it. Though Poehler doesn’t tweet, she’s no slouch when it comes to PR, working O.T. at Cannes and with the live Fathom post Q&A from Sydney, Australia with co-director Pete Docter.
Dope is an amazing movie that re-energizes the African American cinematic genre in way that other summer titles have before it, read Do The Right Thing, Boyz n The Hood and Fruitvale Station. Open Road intentionally went wide with this movie, not only because they committed to a $15M P&A, but also because they figured they could lure teens during the week. With stellar reviews, the hope for Dope is that it hooks an older adult crowd who have the munchies for smart fare, as opposed to summer’s crash, boom, bang, bong titles. A number of sources I spoke with today believe that this film, which is full of fresh faces, should have been platformed; that going wide in a summer full of dinosaurs, Avengers and colorful Pixar emotions is just suicidal. “It needed to be teed off,” said one rival distrib exec, meaning, Dope should have had a limited play before building to a wider theater count. Prior to Dope‘s bow, Open Road previewed the film some 500 times at colleges, tastemaker screenings, the L.A. Film Festival and at Cannes Directors’ Fortnight closing night. The thinking was that the buzz plan would generate the same outcome as platforming. Not so: If a handful of theaters are generating the bulk of Dope’s gross, then the majority of screens where Dope isn’t performing will make way for Ted 2, Terminator: Genisys, etc. Dope is a film that deserves to be around all summer, buzzing just like a Woody Allen or Wes Anderson film. Fingers crossed for strong daily figures, and the possibility that it can become an addiction during awards season.
The industry’s top 10 films as of 11PM Friday night:
1). Jurassic World (UNI), 4,291 theaters (+17)/ $30.7M Fri. (-63%)/ 3-day cume: $106.8M (-49%)/Total Cume: $405.1M / Wk 2
2). Inside Out (DIS), 3,946 theaters / $32.8M Fri. / 3-day cume: $83M / Wk 1
3). Spy (FOX), 3,558 theaters (-157)/ $2.9M Fri. (-38%)/ 3-day cume: $9.7M (-38%) / Total cume: $73.7M / Wk 3
4). San Andreas (WB), 3,177 theaters (-358) / $2.1M Fri. (-34%) / 3-day cume: $7.3M (-33%) / Total cume: $131.2M/ Wk 4
5). Dope (OPRD), 2,002 theaters / $2.1M Fri. / 3-day cume: $5.9M / Wk 1
6). Insidious Chapter 3 (FOC), 2,553 theaters (-461)/ $1.4M Fri. (-46%) / 3-day cume: $4.2M (-43%) / Total cume: $45.5M / Wk 3
7). Pitch Perfect 2 (UNI), 2,146 theaters (-531) / $1.3M Fri. (-39%)/ 3-day cume: $3.9M (-39%)/ Total cume: $178M / Wk 6
8). Mad Max: Fury Road (WB), 1,424 theaters (-810) / $701K Fri. (-%) / 3-day cume: $2.5M (-38%) / Total cume: $143.3M / Wk 6
9). Avengers: Age of Ultron (DIS), 1,662 theaters (-494) / $615K Fri. (-42%) / 3-day cume: $2.3M (-38%) / Total cume: $448.9M / Wk 8
10). Entourage (WB), 1,304 theaters (-1,804) / $559K Fri. (-60%)/ 3-day cume: $1.7M (-59%) / Total cume: $29.4M/ Wk 3
ABCD 2 (UTV), 146 theaters / $110K Fri. / 3-day cume: $352K / Wk 1
The Overnight (ORCH), 3 theaters / $16K Fri. / Per screen avg.: $16K / 3-day cume: $48K / Wk 1
Infinitely Polar Bear (SPC), 5 theaters / $12K Fri. / 3-day cume: $41K / Wk 1
Eden (BGP), 3 theaters / $6K Fri. / 3-day cume: $20K / Wk 1
Rubble Kings (IND), 2 theaters / $3K Fri. / 3-day cume: $10K / Wk 1
3RD UPDATE, 6:08PM: We’re now hearing that Disney-Pixar’s Inside Out is on track for a $30M Friday, which would turn into an $80M-$82M opening weekend. That’s amazing, as it doesn’t appear to be stealing much family business away from Jurassic World, which looks to be very close to the $28M-$30M range. That should yield a second frame of $100M-$103M. Again, if JW passes, $103.05M, it will be the biggest second weekend ever for a movie, beating The Avengers. Open Road’s Dope looks to be doing better than expected with an FSS opening of $7M-$9M. All based on industry estimates.
2ND UPDATE, 1:21 PM: Word from midday Friday estimates is that Disney-Pixar’s Inside Out is coming on strong with a revised industry weekend estimate in the low $70Ms versus the $60M-$65M bow everyone was expecting. While it’s not the Pixar opening record — that belongs to Toy Story 3 at $110.3M — it’s right up there with the super 2004 opening of The Incredibles at $70.5M.
Universal’s Jurassic World per industry estimates is currently looking at a second FSS of $93M-95M, which if that sticks makes it clearly No. 2 among all pics’ second weekends behind The Avengers’ $103.05. It will definitely cross $300M today and my Sunday E.O.D. have a cume that’s near $391.3M. Could it be the fastest film to cross $400M? Prolly. Avengers hit that mark in 14 days. JW could do it in 11.
Today’s other new wide release, Dope from Open Road, is currently looking at an opening weekend of $5.5M at 2,002 playdates. Open Road snapped up Dope at Sundance with an estimated $7M minimum guarantee and a $15M P&A. The film is looking to rank outside the weekend’s top 5 as of right now. 20th Century Fox/Chernin Entertainment’s Spy has third with $10M and should raise its stateside cume to $74M by Sunday. Warner Bros./New Line’s San Andreas per industry forecasts is looking at $7M for FSS in its fourth weekend, with a total running cume by Sunday of $131M.
1st UPDATE, 7:59 AM: Audiences unbottled their emotions and opened their wallets for Inside Out last night at preview shows shelling out $3.7M. That’s the biggest Thursday returns for a Pixar title or Disney animation title, besting Monsters University ($2.6M), Big Hero 6 ($1.4M), Frozen’s first Tuesday ($1.2M) and Wreck-it Ralph ($400K), and it is just under the $4M that Toy Story 3 delivered off Friday midnight shows in 2010. Most industry B.O. abacuses point toward $60M-$65M for the weekend in 3,946 venues, with aggressive forecasts at $70M. Why would Inside Out over-index? The film has a 99% Rotten Tomatoes score, not to mention it’s Pixar’s first toon since 2013’s Monsters University ($82.4M opening). Inside Out arrives in theaters after winning over exhibitors and the press at CinemaCon, as well as the global stage at May’s Cannes Film Festival. There was a special Fathom Events screening of Inside Out in 661 theaters on Tuesday night. Those ticket sales, along with last night’s previews will be rolled into Friday’s figure for Inside Out. The pic follows the various emotions inside a pre-adolescent, who are battling for control.
It might seem ironic that Disney is playing a mother-daughter film during Father’s Day weekend, but if little girls have their way, they’ll drag their dads along too on Sunday. As of Wednesday, Inside Out is tracking strongest with an 80% total awareness among all females under/over 25. High older women tracking numbers are generally the barometer for measuring family turnout during a pic’s opening weekend.
Open Road’s African-American teen comedy Dope is reporting $425K from midnight shows. Pic goes wide today in 2,002 theaters. Industry projections see $6.5M-$8M for Dope‘s FSS. The film, which stirred up a buying frenzy at the Sundance Film Festival back in January, opens today loaded with a lot of hot buzz from 500+ advance screenings, plus prolific plays at the Los Angeles Film Festival and the Cannes Film Festival’s Directors’ Fortnight where it was the closing title. Critics are high on Dope with an 88% Rotten Tomatoes score (sorry, had to use “high” and Dope and critics in the same sentence there). The film, directed by Rick Famuyiwa, is loosely based on his life in the Inglewood Los Angeles neighborhood where he grew up. Plot follows a smart teen who dreams of attending Harvard and parachuting out of the hood. Complications ensue when a drug dealer’s pricey backpack of dope drops in his lap.
Today Universal’s Jurassic World will become the fastest film to cross $300M at the domestic B.O., outstripping Avengers which propelled past that gross point in nine days. The dino pic has a lock at No. 1 with an industry estimate of $95M. Also per industry estimates, Jurassic World collected $17.96M last night raising its first week’s cume to $296.3M. Should the film surpass a $103.05M FSS, it will beat The Avengers’ second weekend which holds the title for best sophomore sesh. This May’s Avengers: Age Of Ultron holds the No. 2 record for best second weekend with $77.7M. If Jurassic World doesn’t beat Avengers’ record this weekend, it will largely be because Inside Out, in 3,946 theaters, is luring families away. Unlike this weekend, there wasn’t a family film encroaching on Avengers’ business during its second sesh in May 2012. Warner Bros. PG-13 film Tim Burton comedy Dark Shadows bowed then with $29.7M.
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