CBS is ready for some more football.Already home to a popular Sunday afternoon package of National Football League games, the network will add seven or eight Thursday night games to its strong prime-time lineup this fall. Those games had previously been telecast exclusively by the league’s NFL Network.For fans, this means that more NFL football will be on broadcast television at a time when most sports have migrated to cable. The NFL Network is in about 72 million of the country’s 115.6 million television homes — while just about everyone gets CBS.The agreement between the NFL and CBS is for just one year, with the league having an option to extend it to a second year. Terms were not disclosed, but people familiar with the pact said it was in the range of $275 million. Under the terms of the deal, CBS will air the majority of its games at the start of the season.”When all is said and done it will be profitable for CBS,” Leslie Moonves, chief executive of CBS Corp., told The Times.Moonves said having more football will allow the network to make more in advertising and in fees it receives from the affiliate TV stations that… Read full this story
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