MTV’s Video Music Awards took a nosedive in the ratings. About 6.1 million viewers tuned into Thursday night’s telecast of the VMAs, dropping more than half its audience from last year’s record 12.4 million haul. In the network’s target 12-34 demo, the VMAs drew a 5.3 rating. Something to consider is how different the circumstances were for this year’s VMAs. Usually broadcast on a Sunday, the move to Thursday put it in direct conflict with President Obama’s planned speech at the Democratic National Convention. Just two days before the show, the network announced the ceremony would move up one hour, airing from 8 p.m. to 10 p.m. ET, to avoid any direct conflict.