Part 1 of this two-part series started a conversation with ubExact.com CEO Wilhelmina Stephenson. Part 2 continues the discussion.When ubExact.com’s CEO Wilhelmina Stephenson started work on her innovative beta platform last year for a new search engine concept, she had every reason to believe consumers would gravitate to the new search technology designed around the way they searched the Internet. However, what she did not count on was a marketing industry that failed to go for the money-making model she was pitching.ubExact.com went out of business, unable to sustain enough financial traction to make the innovation viable. The search startup was a direct navigation, action-based search engine created to tackle search frustrations, according Stephenson. The company’s goal was to offer fast and easy searches that maximized the relevance of hits listed in search results.TechNewsWorld: Was the technology you were developing impacted by bad timing?Wilhelmina Stephenson: There were two additional timing issues that became crucial to our launch. First, the nature of our horizontal search engine required us to construct the architecture’s framework before uploading our index. Because it sat on top of the Internet, it became publicly visible while we made the necessary connections and secured the navigational code. Though… Read full this story
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