What started out on Sept. 2, 2008, as a potential innovation in the search engine space ended this month as the latest technology sacrifice to the economic gods.ubExact.com went out of business, unable to sustain enough financial traction to make the innovation viable. ubExact spent much of its beta and post-launch endeavors designing the search platform and loading a database of information and vendor links keyed to Metro Service Areas around the nation.The search startup was a direct navigation, action-based search engine created to tackle search frustrations, according to Wilhelmina Stephenson, CEO of ubExact. The company’s goal was to offer fast and easy searches that maximized the relevance of hits listed in search results.”The decision to take ubExact offline is attributable to five primary reasons: 1) timid marketing agencies, 2) development costs, 3) timing, 4) the global economy, and 5) internal financing,” ubExact CEO Wilhelmina Stephenson told the E-Commerce Times in an exclusive post-mortem interview.For the benefit of the startup community, Stephenson agreed to address these issues so that her experience will help other would-be startups to learn from someone who lived it.In this first part of a two-part conversation, Stephenson discusses some of the most pressing issues contributing to… Read full this story
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