Buying a piece of fame online is easy because thousands of online celebrity auctions fill the pages of such Web action sites as Yahoo! (Nasdaq: YHOO) and eBay (Nasdaq: EBAY) every day.Understanding the factors that motivate sellers and buyers of celebrity mementos, however, takes some study.For example, Elvis Presley might be the King of Rock ‘n’ Roll, but he’s not the King of Online Auctions. A search of eBay’s listings Thursday afternoon revealed that NASCAR driver Jeff Gordon had approximately 6,600 listings, over 50 percent more than music legend Presley, who had 4,057 auctions listed.Michael Jordan, the (currently) retired basketball great, had 4,300 listings, while the man some have called the next Jordan, Los Angeles Lakers basketball star Kobe Bryant, was nipping at Jordan’s Nike heels with 4,013 listings.And despite their seeming ubiquity in the media, actor George Clooney and actor-singer Jennifer Lopez came in lower on the notoriety scale, with fewer than 1,000 auction listings each.The sellers of celebrity memorabilia range from ordinary people who have cleaned out their garages and decided to put their autographed photos of John Wayne up for sale, to the celebrities themselves auctioning off their own things for charity.For many, a disturbing aspect of… Read full this story
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